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Client Strategy

Digiday Aims For Expansion Beyond Marketing While Keeping Focus
7 Apr 2016
Brands Want Data to Drive Business Objectives, UM’s Cacy
6 Apr 2016
Maxus’ Williams: Shift To Efficacy, Focus On Creative A Welcome Progression
5 Apr 2016
DDB’s Wendy Clark’s Advertising Mix for Success: Speed, Diversity and Solid Story Telling
3 Apr 2016
Digitas’ Kelly: Agencies Must Focus More On Managers To Attract, Retain Young Talent
3 Apr 2016
MEC Chief Kaplowitz On Agency Value And Holding Onto Those Young Hires
31 Mar 2016
Three New Buying Criteria For The Agency Of The Future: Carat’s Ray
Three New Buying Criteria For The Agency Of The Future: Carat’s Ray
19 Feb 2016
Digital Media Business Needs to Embrace Diversity, MediaLink’s Michael Kassan
Digital Media Business Needs to Embrace Diversity, MediaLink’s Michael Kassan
26 Jan 2016
Curtain Falls on “Pitchapalooza” and Not Much Has Changed, MediaLink’s Kassan
Curtain Falls on “Pitchapalooza” and Not Much Has Changed, MediaLink’s Kassan
9 Jan 2016
Sir Martin Sorrell: “The Medium Has Become More Important Than the Message”
Sir Martin Sorrell: “The Medium Has Become More Important Than the Message”
6 Jan 2016
Digital Takes over TV: Wenda Harris Millard ‘Wrote’ the Headline 20 Years Ago
Digital Takes over TV: Wenda Harris Millard ‘Wrote’ the Headline 20 Years Ago
3 Jan 2016
The End Of The Advertising Era Is Upon Us: BoA’s Paskalis
The End Of The Advertising Era Is Upon Us: BoA’s Paskalis
2 Nov 2015
How the Ad Industry Came to See Hispanic Marketing As a Growth Opportunity
How the Ad Industry Came to See Hispanic Marketing As a Growth Opportunity
22 Oct 2015
One-to-One Communication At Scale Is Still in Early Days: Ogilvy’s Lazarus
One-to-One Communication At Scale Is Still in Early Days: Ogilvy’s Lazarus
18 Oct 2015
JWT’s Jeffrey Looks Ahead, Not Back, To Advertising’s Creative Destruction
JWT’s Jeffrey Looks Ahead, Not Back, To Advertising’s Creative Destruction
13 Oct 2015
IPG’s Roth On How Traditional Agencies Need to Change to Stay Competitive
IPG’s Roth On How Traditional Agencies Need to Change to Stay Competitive
12 Oct 2015
60% of SMG’s EMEA Business Now Comes From Digital Content and Data
60% of SMG’s EMEA Business Now Comes From Digital Content and Data
28 Sep 2015
CMO and CTO Dynamic Are Predictor of Programmatic Success: SpotX’s Merwin
CMO and CTO Dynamic Are Predictor of Programmatic Success: SpotX’s Merwin
21 Sep 2015
Facebook’s Harris On The Collision Of Performance And Brand Advertising
Facebook’s Harris On The Collision Of Performance And Brand Advertising
15 Sep 2015
SMG Expands Presence at DMEXCO
SMG Expands Presence at DMEXCO
15 Sep 2015
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