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Client Strategy

SMG Expands Tech Initiative for London Startups
SMG Expands Tech Initiative for London Startups
15 Sep 2015
Media Agencies Should Craft a Tech Stack For Each Client: Maxus’s Pattison
Media Agencies Should Craft a Tech Stack For Each Client: Maxus’s Pattison
13 Sep 2015
Clients Want an Offering With Creativity, Tech and Data: Maxus’s Williams
Clients Want an Offering With Creativity, Tech and Data: Maxus’s Williams
13 Sep 2015
Facebook’s Carolyn Everson On Overcoming a Setback as a Young Entrepreneur
Facebook’s Carolyn Everson On Overcoming a Setback as a Young Entrepreneur
3 Sep 2015
Former P&G CMO: Fundamentals of Brand-Building Haven’t Changed
Former P&G CMO: Fundamentals of Brand-Building Haven’t Changed
2 Aug 2015
Hearst CEO Swartz’ Career Advice: Follow Your Passion To The Top
Hearst CEO Swartz’ Career Advice: Follow Your Passion To The Top
30 Jul 2015
Data is an “Enabler” of Creativity,  JWT’s Jeffrey
Data is an “Enabler” of Creativity, JWT’s Jeffrey
28 Jul 2015
Big Changes in the Values of Brands Powered by Geography and Technology, Sir Martin Sorrell
Big Changes in the Values of Brands Powered by Geography and Technology, Sir Martin Sorrell
26 Jul 2015
WPP’s Sorrell Wants Nikkei To Make FT More Ad-Friendly
WPP’s Sorrell Wants Nikkei To Make FT More Ad-Friendly
24 Jul 2015
Millennials Will Transform the Way Agencies Work: JWT’s Jeffrey
Millennials Will Transform the Way Agencies Work: JWT’s Jeffrey
24 Jul 2015
Brand Agency Reviews Should Not Be Spreadsheet Exercises: GroupM’s Proctor
14 Jul 2015
Brands Want More Info From Trading Desks: Unbound’s Brunick
12 Jul 2015
Media Reviews Come Down to Pricing, Trust and Transparency Concerns, BofA’s Paskalis
Media Reviews Come Down to Pricing, Trust and Transparency Concerns, BofA’s Paskalis
9 Jul 2015
Strong Buying with Great Efficiency are Top Tools for Brands, Mindshare’s Bitterman
9 Jul 2015
MediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram
MediaVest’s AOD Reorg ‘Benefits’ Our Campaign: Heineken’s Amram
8 Jul 2015
Pitchapalooza: Media Change is Driving Agency Reviews
Pitchapalooza: Media Change is Driving Agency Reviews
7 Jul 2015
How Bank of America  Is Reaching Millennials via Vice and Pinterest
How Bank of America Is Reaching Millennials via Vice and Pinterest
7 Jul 2015
Publicis’ Lévy Says, In Future, ‘Ideas Will Be King’
Publicis’ Lévy Says, In Future, ‘Ideas Will Be King’
2 Jul 2015
Ogilvy’s Shelly Lazarus on How Losing Accounts Always Feels Personal
Ogilvy’s Shelly Lazarus on How Losing Accounts Always Feels Personal
21 Jun 2015
To Find Success, “Embrace Failure,” Laura Desmond Urges
To Find Success, “Embrace Failure,” Laura Desmond Urges
12 Jun 2015