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Client Strategy

Brands Should Define Goals Before Content: IPG’s Power
Brands Should Define Goals Before Content: IPG’s Power
5 Aug 2014
Mondelez’s Bonin:  Marketers Must Move Past Complacency
Mondelez’s Bonin: Marketers Must Move Past Complacency
27 Jun 2014
Disney’s Maker Studio Matches Brands & Content Across 23 Content Verticals
Disney’s Maker Studio Matches Brands & Content Across 23 Content Verticals
24 Jun 2014
Wenda Harris Millard on the Unique Position of Powerhouse Consultancy MediaLink
Wenda Harris Millard on the Unique Position of Powerhouse Consultancy MediaLink
23 Jun 2014
Advertisers Will Demand More Transparency: Zenith US CEO
Advertisers Will Demand More Transparency: Zenith US CEO
15 Jun 2014
The Advertising Channel Is Dead: ZenithOptimedia’s Shoreland
The Advertising Channel Is Dead: ZenithOptimedia’s Shoreland
15 Jun 2014
Nestle’s Nigel Conway: Media & Creative More Closely Linked
Nestle’s Nigel Conway: Media & Creative More Closely Linked
21 May 2014
Why Brands Embrace & Push Back on Content Marketing, Maxus’ Lori Greene Explains
Why Brands Embrace & Push Back on Content Marketing, Maxus’ Lori Greene Explains
13 Apr 2014
Netflix Wants it Programmatic Ads on Premium Sites
Netflix Wants it Programmatic Ads on Premium Sites
26 Mar 2014
MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz
MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz
21 Mar 2014
WPP’s Rob Norman: Longterm Brand Building is Essential in a Real-Time World
WPP’s Rob Norman: Longterm Brand Building is Essential in a Real-Time World
3 Feb 2014
Mindshare NA CEO: Adaptive Marketing Key Focus for Agency
Mindshare NA CEO: Adaptive Marketing Key Focus for Agency
13 Jan 2014
Video Campaigns Must be Bespoke for Brands and Consumers, SMG’s Kristen Kelley
19 Nov 2013
Marketing Decisions Moving to Company Technology Officers, Medialink’s Kassan
Marketing Decisions Moving to Company Technology Officers, Medialink’s Kassan
22 Sep 2013
Mindshare CEO Emery:  We are Focused on Real-Time “Adaptive Marketing”
Mindshare CEO Emery: We are Focused on Real-Time “Adaptive Marketing”
30 Jun 2013
MMA’s Greg Stuart: Brands Need to Embrace Mobile Advertising
MMA’s Greg Stuart: Brands Need to Embrace Mobile Advertising
28 Jun 2013
DigitasLBi Enters Management Consulting Arena
DigitasLBi Enters Management Consulting Arena
26 Jun 2013
Quality Must Come First in Branded Video, says Coke Exec
Quality Must Come First in Branded Video, says Coke Exec
19 Jun 2013
Dispatch from Cannes Lions: MediaLink’s Michael Kassan Moves to Front and Center
Dispatch from Cannes Lions: MediaLink’s Michael Kassan Moves to Front and Center
19 Jun 2013
IPG Mediabrands Shifts Pay Structure to “Pay For Performance”
IPG Mediabrands Shifts Pay Structure to “Pay For Performance”
18 Jun 2013