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Client Strategy

Success And Failure Are Two Sides Of Same Coin: AOL’s Armstrong
Success And Failure Are Two Sides Of Same Coin: AOL’s Armstrong
12 Jun 2015
DDB’s Reinhard on How Persistence Won Back the McDonald’s Account
DDB’s Reinhard on How Persistence Won Back the McDonald’s Account
7 Jun 2015
SMG’s Tech Startup Partnerships Bear Fruit For Brands
SMG’s Tech Startup Partnerships Bear Fruit For Brands
4 Jun 2015
Technology Informs Cannes’ ‘Creative Nexus’: UM’s Cohen
Technology Informs Cannes’ ‘Creative Nexus’: UM’s Cohen
22 May 2015
“Be Ever The Student,” MediaLink President Wenda Harris Millard Urges
“Be Ever The Student,” MediaLink President Wenda Harris Millard Urges
21 Apr 2015
Media Future Is Disruption And Data: GroupM’s Gotlieb
Media Future Is Disruption And Data: GroupM’s Gotlieb
21 Apr 2015
Partnership Is Fuel For Creativity: MediaLink’s Kassan
Partnership Is Fuel For Creativity: MediaLink’s Kassan
16 Apr 2015
Media Agencies May Stop Being Agents: GroupM’s Gotlieb
Media Agencies May Stop Being Agents: GroupM’s Gotlieb
13 Apr 2015
Esurance Leans on Big Brand Strategies And Performance Tactics
Esurance Leans on Big Brand Strategies And Performance Tactics
13 Apr 2015
Collaboration Key to Ad Business, 4As Hill Says
Collaboration Key to Ad Business, 4As Hill Says
2 Apr 2015
Media Agency of the Future is Based on Advisory Model, Interpublic CEO Michael Roth
Media Agency of the Future is Based on Advisory Model, Interpublic CEO Michael Roth
30 Mar 2015
Starcom’s CEO Donohue & “New Establishment” Brand Airbnb
Starcom’s CEO Donohue & “New Establishment” Brand Airbnb
25 Mar 2015
The Media Agency of Future Will be About Creativity, Not Big Data, Publicis’ Tobaccowala
The Media Agency of Future Will be About Creativity, Not Big Data, Publicis’ Tobaccowala
14 Feb 2015
Microsoft’s Trivedi To Advertisers: ‘Come And Learn With Us’
Microsoft’s Trivedi To Advertisers: ‘Come And Learn With Us’
13 Jan 2015
How Media Agencies Will Be Forced To Change
How Media Agencies Will Be Forced To Change
2 Nov 2014
WPP’s Sorrell: We Are a Content Company
WPP’s Sorrell: We Are a Content Company
2 Oct 2014
Publicis and Adobe in Pact for “One-to-One” Marketing Initiative
10 Sep 2014
Agency Trading Desks “Are Going to Have to Change Their Pricing Model,” Forrester’s Richard Joyce
Agency Trading Desks “Are Going to Have to Change Their Pricing Model,” Forrester’s Richard Joyce
4 Sep 2014
Banker Kawaja: “TAM” is the Huge Upside for AdTech, Beyond Digital Media
Banker Kawaja: “TAM” is the Huge Upside for AdTech, Beyond Digital Media
3 Sep 2014
Key Focus for Programmatic Should Be Business Outcomes, Razorfish’s Kathuria
Key Focus for Programmatic Should Be Business Outcomes, Razorfish’s Kathuria
25 Aug 2014