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Client Strategy

Digitas CEO Robinson: It’s All about Authenticity at the NewFronts, More Than Ever
15 Jun 2020
Dunkin’s Keith Lusby: Reacting to COVID with Kindness
14 Jun 2020
ViacomCBS’s Ross Sees Pandemic As Way to Deepen Ties With Advertisers
14 Jun 2020
Brands Should Respond To Crisis With Unique Authenticity: Mastercard’s Rajamannar
12 Jun 2020
Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
10 Jun 2020
How and Why the Media Industry Must Provide Hope, Love and Light in the American Story: #BeetU, Session 8
9 Jun 2020
Nadine Karp McHugh on the IAB NewFronts: ‘Customers Are Counting on Brands’
9 Jun 2020
VAB’s DeLauro to Advertisers: Maintaining Share of Voice is Essential Now
8 Jun 2020
AT&T’s Fiona Carter to Marketers: ‘If We Don’t Get Inventive Now, We’re Not Going to Survive’
7 Jun 2020
Wavemaker’s Amanda Richman Frames the The NewFronts: Tonality, Creativity with a Service Focus
7 Jun 2020
Advertisers Want Agility & Insight: Meredith’s Borsa
1 Jun 2020
With $400 Million Novo Nordisk Win, Wavemaker’s Amanda Richman is Set on “Provoking” Clients
28 May 2020
Pandemic is Accelerating the Creative Process, 4A’s CEO Marla Kaplowitz
25 May 2020
Courageous Studios Michal Shapira: Storytelling Needs to be” Relevant and Passionate”
6 May 2020
“People Before Profits,” Horizon Media Founder and CEO Bill Koenigsberg
1 May 2020
Publicis Groupe’s Cohen: Why Brands Are Better Off Without the Cookie
28 Apr 2020
Nation’s Marketers Rallying around COVID-19 Response
14 Apr 2020
This Is an Incredibly Creative Time for Brands to Innovate, Laura Desmond
14 Apr 2020
“Not a Time to Sell: It’s a Time to Serve,” Cautions Mastercard’s Raja Rajamannar
8 Apr 2020
How to Be a Lighthouse for Clients and Teams in Troubled Times
6 Apr 2020