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Client Strategy

“Creativity Can Flourish Amid Chaos,” 4A’s CEO Kaplowitz
31 Mar 2020
Pause Ads & Be Helpful During Outbreak: Forrester’s Nail Advises
28 Mar 2020
TransUnion’s Spiegel: Rapid Widespread Switch to Digital Is ‘Just Going to Stick’
26 Mar 2020
Acxiom’s Baudino: Companies Need to Prioritize People-Based Marketing
26 Mar 2020
eBay’s Scott Kelliher: Flexibility, Not Standardization, Is Key to Success
26 Mar 2020
Digiday’s Morrissey: In a Crisis, Advertisers Should Think About Actions, Not Words
23 Mar 2020
‘Lead With Soul’: Tobaccowala’s Five Ways To Go Beyond The Virus
23 Mar 2020
Crises Are A Test Of Brands’ Soul: GroupM’s Norman
17 Mar 2020
Ashley J. Swartz: ‘Work at a Distance, Yet Connect in a Meaningful Way’
14 Mar 2020
Brands Can Be Useful Through Virus Crisis: GroupM’s Wieser
13 Mar 2020
Forrester’s Joanna O’Connell: There’s a Growing Imbalance in Advertising
2 Mar 2020
Roundel’s Hovorka: Tech Companies Need Humility When Working with Brands
2 Mar 2020
Big News: From London to NYC, Jon Watts Joins Beet.TV
24 Feb 2020
Omnicom’s Steuer: A More Efficient Ecosystem Needs Collaboration
14 Feb 2020
A+E’s Roseann Montenes: With Client Expectations, There’s No ‘One-Size-Fits-All’
21 Jan 2020
Sir Martin Sorrell to Ad Holding Companies: Go Private or Break-up
15 Jan 2020
Skylar Kim and Jen Taylor: ‘Trying and Learning’ Paramount to Tune-In Marketing Partnership
2 Dec 2019
News Orgs Need More Precision, Less Partisanship: GroupM’s Norman
1 Dec 2019
Horizon Media’s Campanelli: ‘First-Party Data Is the Holy Grail’
21 Nov 2019
Cannes Lions 2020: Focus on Business Outcomes, Purpose and Sustainability, Content Chief Charlotte Williams Tells Beet.TV
28 Oct 2019