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Closed-Loop Measurement

Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan
Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan
16 Apr 2015
Simulmedia Shows Purchase Outcomes From TV Ads: Glantz
Simulmedia Shows Purchase Outcomes From TV Ads: Glantz
18 Feb 2015
AT&T Advanced Ad Division Zeroes in on ROI, TV Addressability
AT&T Advanced Ad Division Zeroes in on ROI, TV Addressability
3 Feb 2015
Simulmedia’s Glantz: We are Measuring Business Outcome from TV Ads
29 Jan 2015
Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan
Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan
12 Dec 2014
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
16 Oct 2014
Campbell Soup Company Warms To True Digital Marketing ROI
Campbell Soup Company Warms To True Digital Marketing ROI
26 Jun 2014
Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
24 Jun 2014
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
12 Jun 2014
Videology’s Hallam: ROI on VOD a Reality
Videology’s Hallam: ROI on VOD a Reality
1 May 2013
Nielsen Expands Online Campaign Ratings Via Deals Videology, Adap.tv
15 Feb 2013