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Closed-Loop Measurement

Cardlytics: From Mobile Banking Deals To Addressable TV Data Player
Cardlytics: From Mobile Banking Deals To Addressable TV Data Player
2 Aug 2016
Nielsen Catalina: Looking Beyond Cross-Screen To Cross-Media Measurement
24 Jul 2016
Nielsen Marketing Cloud: Think Owned & Integrated, Says EVP Garbaccio
20 Jul 2016
Simulmedia + Neustar: Linear TV Reach, Digital Performance And Targeting
Simulmedia + Neustar: Linear TV Reach, Digital Performance And Targeting
17 Jul 2016
Invidi’s Di Blasio Aims For ‘All-Glass’ Decisioning By Q4
1 Jun 2016
Vodafone’s Test-And-Learn Approach Boosts Media Results By 10%
31 May 2016
Neustar’s MarketShare Teams With Simulmedia For Ad Analysis
12 Apr 2016
On Eve Of Annual Event, Simulmedia’s Dave Morgan Reflects On ‘People Stitching’
6 Apr 2016
Ditch Last-Click Attribution On Mobile: Google’s Carrington
Ditch Last-Click Attribution On Mobile: Google’s Carrington
7 Mar 2016
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
eXelate Builds Nielsen In To ‘Enterprise Marketing Platform’: Garbaccio
2 Mar 2016
Meredith Advertisers Can Measure Live, Real-World Results
Meredith Advertisers Can Measure Live, Real-World Results
1 Mar 2016
Light Reaction Prices Programmatic By The Outcome
29 Feb 2016
TV Squared Sees Ad Campaign Predictions In Its Future
TV Squared Sees Ad Campaign Predictions In Its Future
27 Dec 2015
GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV
GroupM’s Gotlieb & Cablevision’s Dolan on Audience Measurement Solutions for Addressable TV
4 Dec 2015
How Simulmedia Tracks The ROI Of Linear TV: VP Storan
How Simulmedia Tracks The ROI Of Linear TV: VP Storan
22 Nov 2015
Advertisers Can Value Campaign Inventory: SpotX’s Cooke
19 Nov 2015
Wywy Aims To Show TV Ad ROI, Co-Founder Says
Wywy Aims To Show TV Ad ROI, Co-Founder Says
13 Oct 2015
Video’s Impact Can Now Be Tied Directly to Sales, Not Just Branding, Eyeviews’ Harnevo
Video’s Impact Can Now Be Tied Directly to Sales, Not Just Branding, Eyeviews’ Harnevo
12 Oct 2015
Addressable TV Delivers Big Sales Lift, Scheppach, Bologna
Addressable TV Delivers Big Sales Lift, Scheppach, Bologna
15 Jul 2015
Tracking From Exposure To Closure Is A Reality: eXelate’s Zagorski
Tracking From Exposure To Closure Is A Reality: eXelate’s Zagorski
26 May 2015