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Closed-Loop Measurement

Volkswagen Finds TV Ads’ Value In Canadian Addressable Campaign
2 Oct 2018
Amplifi’s Mike Law: Added Scale Makes Addressable TV ‘Much More Viable’
1 Oct 2018
How 605 Is Helping Brands Measure Effects: Dolan explains
20 Jun 2018
605’s Tatta Goes ‘Full-Funnel’ On TV Ad Measurement
12 Jun 2018
NBCU’s iSpot Deal Uses ACR To Prove TV Ad Value: Muller
18 May 2018
Meredith Will Offer Video Advertising ROI Guarantees In NewFronts
1 May 2018
Oceans Of Ad Data Failing To Drive Business Growth: ANA’s Liodice
17 Apr 2018
Essence’s Jason Harrison On Balancing Narrow Targeting And Broad Exposure
11 Apr 2018
IRI’s Mehta Helps Alphonso Follow TV Viewers To The Store
12 Mar 2018
TiVo Ramping Up TV Viewership Data ‘Quite Rapidly’ Via Service Provider Agreements
8 Mar 2018
Alphonso SVP T.S. Kelly Explains The Three Phases Of TV Ad Campaign Attribution
Alphonso SVP T.S. Kelly Explains The Three Phases Of TV Ad Campaign Attribution
13 Feb 2018
Major TV Networks’ Embrace Of Data-Optimized Campaigns ‘A Really Big Step’: Simulmedia’s Dave Morgan
17 Jan 2018
Advanced TV Measurement Under The Beet Retreat Microscope With Panelists From Forrester, Tru Optik, Inscape, Nielsen Catalina Solutions and Team Arrow Partners
Advanced TV Measurement Under The Beet Retreat Microscope With Panelists From Forrester, Tru Optik, Inscape, Nielsen Catalina Solutions and Team Arrow Partners
7 Jan 2018
Alphonso’s Chordia On How TV Ads Can Drive Store Purchases
Alphonso’s Chordia On How TV Ads Can Drive Store Purchases
17 Dec 2017
Follow Ads From TV To Web: TVSquared’s O’Reilly
Follow Ads From TV To Web: TVSquared’s O’Reilly
8 Nov 2017
Criteo’s Jonathan Opdyke On Cracking The Code Of Brands’ Ecommerce Data
Criteo’s Jonathan Opdyke On Cracking The Code Of Brands’ Ecommerce Data
7 Sep 2017
A+E, 605 Dissect Viewing, Transactional Data And Bust Some Myths In The Process
A+E, 605 Dissect Viewing, Transactional Data And Bust Some Myths In The Process
10 Jul 2017
Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies
Agency Tech Chiefs Want Clients To Back Outcomes Over Proxies
6 Jul 2017
GroupM’s Lesser Rearchitects The Agency For A Data-Led Future
GroupM’s Lesser Rearchitects The Agency For A Data-Led Future
26 Jun 2017
IPG’s Data Chief Goes The Extra Mile, Beyond Proxies
IPG’s Data Chief Goes The Extra Mile, Beyond Proxies
26 Jun 2017