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Closed-Loop Measurement

Next Week at the #BeetRetreat: NCC Media’s Ivins On Real-Time Campaign Measurement, Attribution Partners
31 Jul 2019
The Time For TV Performance Is Now: TVSquared’s Kinsella
22 Jul 2019
Data Plus Math’s LiveRamp Sale ‘Closes The Loop’
24 Jun 2019
Local TV Advertisers Find Results In Measurement: TVSquared’s Kinsella
7 Jun 2019
Focus On The Outcome: WarnerMedia’s Riess
6 Jun 2019
Shaped By DTC Brands, Ecosystem Embraces Television Ad Attribution: TVSquared’s Smeaton
3 Jun 2019
WarnerMedia Teams with Xandr to Guarantee Advertising Outcomes, Donna Speciale
15 May 2019
More Data Isn’t Needed: 4INFO’s Tangredi On Inscape Tie-Up
14 May 2019
OTT Mobilizes Buyer Behavior: Havas’ Mann
30 Apr 2019
Data Plus Math Will Measure FreeWheel Inventory In-Flight To Gauge Business Outcomes
17 Mar 2019
AT&T Data Helps Fuel Turner’s Quest For Guaranteed Campaign Outcomes: SVP Aversano
10 Mar 2019
Comscore Raises Curtain On NBCU’s Outcome-Based Movie Campaign Guarantee
7 Mar 2019
TV Now Serves Both Ends Of Ad Funnel: dataxu’s Catanzaro
31 Jan 2019
Hulu Beta Testing New Attribution Offering And ‘Pause Ads’
23 Jan 2019
Tying Mobile Signals To Households With NinthDecimal’s Kilmer
4 Jan 2019
Data Plus Math Seeks To Provide Fast, Low-Cost TV Attribution
2 Jan 2019
O’Grady Of NCS: All Marketers Heading To ‘Purchase-Driven Planning’
28 Dec 2018
Addressable TV’s Ironic Measurement Problem: Omnicom’s Steuer
21 Dec 2018
LiveRamp’s Goal: Unduplicated Reach Across Broad Spectrum Of Platforms
10 Dec 2018
Marketers Want Their Dollars To Work Harder: A+E’s Montenes
31 Oct 2018