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Closed-Loop Measurement

Attribution Is A House Of Cards: 605’s Levine
27 Feb 2020
Turning Search Activity Into An Actionable Metric: EDO’s Scott Grunther
9 Feb 2020
Data Plus Math Is Ramping-Up LiveRamp, Metcalfe Says
16 Jan 2020
Cadreon’s Mantel: Addressable TV Plans Can’t Happen in a Silo
4 Jan 2020
Fireside Chat: The Future of Advanced TV Relies on Understanding Audiences
14 Nov 2019
The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott
23 Oct 2019
Ampersand Calls On TVSquared To Measure TV Ad Outcomes
21 Oct 2019
Nelson: With Roundel, Disney Can Better Meet Brands’ Demands
4 Oct 2019
Disney/Roundel Alliance Means New Industry Collaborations around Data: PepsiCo’s Subramanian
29 Sep 2019
iSpot.tv Building TV Attribution Platform for Target’s Roundel
27 Sep 2019
Attribution Is Critical for Advanced TV: Comscore’s Wilson
27 Sep 2019
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
25 Sep 2019
Attribution Is Still a Work in Progress: Epsilon’s Hawes
24 Sep 2019
For Horizon, Attribution Is The Next Frontier
17 Sep 2019
Neustar Plugs Attribution Gaps With TV & Walled Gardens: DeBlasio
17 Sep 2019
‘Just Say Yes’?: TVSquared, NCC, FreeWheel Execs Debate Attribution Inertia
15 Sep 2019
Horizon’s Campanelli Wants Guaranteed Ad Results
12 Sep 2019
Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta
11 Sep 2019
Attribution Will Bring ‘Significant’ Ad Spend Back To Local TV: TVSquared’s Kinsella
5 Sep 2019
TV Measurement Can Restore Ad Spend Growth: NCC’s Ivins
15 Aug 2019