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Closed-Loop Measurement

TV Is Moving Down The Funnel: Alphonso’s Gall
TV Is Moving Down The Funnel: Alphonso’s Gall
23 Jun 2017
Mastercard Ad Intelligence’s Jay Sears: More Brands Focused On Business Outcomes
Mastercard Ad Intelligence’s Jay Sears: More Brands Focused On Business Outcomes
22 Jun 2017
More Advertisers Moving To Outcomes-Based Measurement: Nielsen Catalina’s Andrew Feigenson
More Advertisers Moving To Outcomes-Based Measurement: Nielsen Catalina’s Andrew Feigenson
21 Jun 2017
After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services
After P2P Legacy, Tru Optik Rises On Local Tracking, Other Services
9 May 2017
GroupM Vet Mike Bologna Heads New Advanced TV Company
GroupM Vet Mike Bologna Heads New Advanced TV Company
3 May 2017
Alphonso’s Gall Targets Distracted TV Viewers On Second Screens
Alphonso’s Gall Targets Distracted TV Viewers On Second Screens
16 Apr 2017
Scheppach’s Matter More Media Gains Co-Founder Murtos, Partnership With Tapad
Scheppach’s Matter More Media Gains Co-Founder Murtos, Partnership With Tapad
14 Apr 2017
Beet Outcomes Summit: Exploring Lift With Placed, Experian, Facebook, Nielsen Catalina And MediaMath
Beet Outcomes Summit: Exploring Lift With Placed, Experian, Facebook, Nielsen Catalina And MediaMath
12 Apr 2017
GroupM’s Gotlieb On Addressable Ads, Creative Versioning And Brand Safety
GroupM’s Gotlieb On Addressable Ads, Creative Versioning And Brand Safety
11 Apr 2017
Alphonso Brings Real-Time To TV Attribution: CEO Chordia
Alphonso Brings Real-Time To TV Attribution: CEO Chordia
27 Mar 2017
Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games
Amid Audience Declines, TV Networks Must Prove Outcomes: Tom Rogers of WinView Games
20 Mar 2017
Video At Inflection Point: From Branding To Driving Sales, Says Sequent’s Spaeth
Video At Inflection Point: From Branding To Driving Sales, Says Sequent’s Spaeth
15 Mar 2017
Data No Longer In The Rear-View Mirror: Cadent’s Mitchko
Data No Longer In The Rear-View Mirror: Cadent’s Mitchko
25 Jan 2017
Advanced TV’s National Evolution: MODI’s Bologna
Advanced TV’s National Evolution: MODI’s Bologna
30 Nov 2016
Dolan-Backed 605 Eyes National TV Programmers With Analytics Solutions
Dolan-Backed 605 Eyes National TV Programmers With Analytics Solutions
23 Nov 2016
Addressable TV Opens Door To Closed-Loop Campaign Reporting: Experian’s Pinnow
Addressable TV Opens Door To Closed-Loop Campaign Reporting: Experian’s Pinnow
7 Nov 2016
Marginal Return On Ad Spend ‘New Beast’ For CMO’s, Says Neustar’s Nichols
Marginal Return On Ad Spend ‘New Beast’ For CMO’s, Says Neustar’s Nichols
3 Nov 2016
Rovi And TiVo Union Closes The Loop On Audience Targeting, Inventory Management
Rovi And TiVo Union Closes The Loop On Audience Targeting, Inventory Management
24 Oct 2016
Blame Attribution Analytics, Not Television: Durrios Of Neustar MarketShare
Blame Attribution Analytics, Not Television: Durrios Of Neustar MarketShare
30 Sep 2016
Target TV Ads Using Consumers’ Bank Accounts, Cardlytics’ Harter Says
Target TV Ads Using Consumers’ Bank Accounts, Cardlytics’ Harter Says
16 Aug 2016