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Creative Optimization

FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation
7 Nov 2019
Cannes Lions 2020: Focus on Business Outcomes, Purpose and Sustainability, Content Chief Charlotte Williams Tells Beet.TV
28 Oct 2019
IBM’s Hammer: A Brand Is a Great Place for Creatives
16 Oct 2019
Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing
8 Oct 2019
How AI Analytics Can Change Ad Campaigns: Course5’s Mittal
1 Oct 2019
Sorrell On Ads’ ‘Holy Trinity’ & S4’s Push For Growth
26 Sep 2019
Hulu’s Pause Ads Lift Brands 68%: Helfand
23 Sep 2019
Optimized Creative Drives Results: Celtra’s Mikek
19 Sep 2019
Innovid Boosts DCO Creds With Herolens Acquisition: Eason
18 Sep 2019
Comcast Reports Big Increase in TV Viewing with VOD Surging 36% Year-Over-Year
5 Sep 2019
Data Opens Up Everything In The Creative Process: Publicis Spine’s Donohue
25 Jun 2019
Ads Need More Creativity, Personalization: Teads’ Daily
21 Jun 2019
Procter & Gamble’s New Partnerships: Merging Advertising With Other Creative Worlds
17 Jun 2019
Creative Testing Unleashes Marketing Architects, Hultgren Says
14 Jun 2019
‘More Than A Bike’: How Video Drives Peloton
14 Jun 2019
Spark Foundry’s Giacosa Wants AI To Get Emotional
12 Jun 2019
Extreme Reach Extends AdBridge Platform To Media Sellers
10 Jun 2019
Innovid’s Netter On Advanced TV, Coalescing Industry Leaders
4 Jun 2019
New Formats Emerge As Consumer TV Choices Grow: Publicis’ Cohen
5 May 2019
Hulu Will Test New Ad Format Suited To Binge Viewing
1 May 2019