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Creative Optimization

‘We’re Trying To Be a Unifier’ for Linear, Digital Ads: Comcast Technology Solution’s Richard Nunn
16 Mar 2021
Consumer Experience: Key is to Converged Video’s Future, Forrester’s O’Connell
14 Feb 2021
30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break
4 Feb 2021
Creative Planning Is AI’s ‘Next Frontier’: IAB Tech Lab’s Richardson
14 Dec 2020
Doug Ray and Joanna O'Connell
BeetCast Episode 6: “OTT and Addressable Is Now Commanding 50% of Video Ad Investment,” Dentsu’s Doug Ray
14 Dec 2020
Three Levels Of CTV Ad Optimization: Publica’s Antier
8 Nov 2020
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
20 Jul 2020
Pandemic’s Effects on Video Production Are Likely to Last: CNN’s Otto Bell
7 Jul 2020
Wavemaker’s Amanda Richman Frames the The NewFronts: Tonality, Creativity with a Service Focus
7 Jun 2020
Fast-Forward Innovation: Hulu’s Helfand Celebrates ‘Pause Ads’
27 May 2020
Pandemic is Accelerating the Creative Process, 4A’s CEO Marla Kaplowitz
25 May 2020
Dynamic Creative Helps Brand Suitability During Change: Xaxis’
12 May 2020
Programmatic Advertising Must Align with Creative, Index Exchange CEO Andrew Casale
28 Apr 2020
Xandr’s Scott: ‘Creative Is Evolving to Meet the Temperament of the New Viewer’
27 Apr 2020
“Creativity Can Flourish Amid Chaos,” 4A’s CEO Kaplowitz
31 Mar 2020
Personalized Ads Are Going Up-Funnel: Jivox’s Nesamoney
25 Mar 2020
S4’s MightyHive Lays Infrastructure To Help DCO Fly, Del Greco Says
19 Jan 2020
Dynamic Creative Optimization is Here: MediaCom’s Sasha Savic
10 Jan 2020
Brands Need More Creative Assets: BofA’s Paskalis
5 Jan 2020
In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer
26 Nov 2019