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Creative Optimization

OMD’s Winkler On Ad Formats: You Can’t Go Wrong By Considering Consumers
21 May 2018
Beyond ’30’: Best Practice On Shorter Ads, From FreeWheel’s Rothwell
20 May 2018
Chobani Finds The Holy Grail Of Creative Data: Tremor’s Thomas
8 May 2018
Push The Envelope Of Risk In Ad Formats: Wavemaker’s Fremont
8 May 2018
Droga5’s Cannata: More Out-Stream Video Will Spur Engagement
7 May 2018
Group Nine Media Brings Machine Learning To Brand Engagement
6 May 2018
Saatchi Finds the “Holy Grail” of Dynamic Creative Delivery
4 May 2018
PHD’s DeRiso Re-Thinks 30-Second Ads
30 Apr 2018
Wavemaker Crafting ‘Turnkey And Bite-Sized’ Audience Segments, Creative Iterations
20 Apr 2018
Addressable Aggregator one2one Media Advocates New Approach To Creative Costs
3 Apr 2018
Native Video Is Programmatically-Viable: Sharethrough’s Greenberg
27 Mar 2018
Wavemaker: Consumer Engagement Is Conversations, Not ‘One Big Idea’
7 Mar 2018
NBCUniversal Will Trim Original Primetime Programming Ad Clutter By 20% This Fall
28 Feb 2018
Oath Consolidates DSP Assets, Pursues Creative Ad Formats: CRO John DeVine
Oath Consolidates DSP Assets, Pursues Creative Ad Formats: CRO John DeVine
19 Feb 2018
How Data Drive Creatives, Why Ecosystem Cleanup Will Impact Inventory: Shenan Reed Of Publicis Groupe
How Data Drive Creatives, Why Ecosystem Cleanup Will Impact Inventory: Shenan Reed Of Publicis Groupe
12 Feb 2018
Identity Data Yields A ‘Very Dynamic Way’ Of Viewing Consumers: BBDO EVP Sharona Sankar King
Identity Data Yields A ‘Very Dynamic Way’ Of Viewing Consumers: BBDO EVP Sharona Sankar King
11 Feb 2018
Programmatic Pushes Cadreon’s Schmidt ‘Upstream’ To Creative
Programmatic Pushes Cadreon’s Schmidt ‘Upstream’ To Creative
8 Feb 2018
Inside P&G’s Tide Super Bowl Takeover Campaign With Hearts & Science’s Scott Hagedorn
Inside P&G’s Tide Super Bowl Takeover Campaign With Hearts & Science’s Scott Hagedorn
6 Feb 2018
Be ‘Super Flexible’ About Creative And Try To Solve Problems: Wavemaker’s Noah Mallin
Be ‘Super Flexible’ About Creative And Try To Solve Problems: Wavemaker’s Noah Mallin
1 Feb 2018
Ad Personalization, Content Discovery Are Focus Of Beet Retreat Miami Panel Featuring MediaLink, Innovid, TiVo And Sorenson Media
Ad Personalization, Content Discovery Are Focus Of Beet Retreat Miami Panel Featuring MediaLink, Innovid, TiVo And Sorenson Media
4 Jan 2018