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Creative Optimization

AI Boosts Marketing Engagement: Weather Company’s Seifer
AI Boosts Marketing Engagement: Weather Company’s Seifer
4 Jul 2017
At Wunderman, Schlickum Seeks More Creative Use Of Data
At Wunderman, Schlickum Seeks More Creative Use Of Data
27 Jun 2017
Havas’ Dominique Delport “We have a unique opportunity with AI”
Havas’ Dominique Delport “We have a unique opportunity with AI”
27 Jun 2017
AI-Powered ‘Digital Humans’ Debut at Cannes Lions
AI-Powered ‘Digital Humans’ Debut at Cannes Lions
22 Jun 2017
‘Artful Intelligence’ Can Make Stories Matter: OMD’s Rozen
‘Artful Intelligence’ Can Make Stories Matter: OMD’s Rozen
19 Jun 2017
Facebook’s Michelle Klein: Mobile Video ‘Exploding’ But Marketers Need More Agility
Facebook’s Michelle Klein: Mobile Video ‘Exploding’ But Marketers Need More Agility
14 Jun 2017
FCB’s Credle Calls On Cannes To Celebrate Enduring Stories
FCB’s Credle Calls On Cannes To Celebrate Enduring Stories
13 Jun 2017
TBWA’s Garbutt Takes New Creatives To ‘Surprising Spaces’
TBWA’s Garbutt Takes New Creatives To ‘Surprising Spaces’
12 Jun 2017
DDB’s Weiss: Great Storytelling By Brands Will Always Beat Chasing Technology
DDB’s Weiss: Great Storytelling By Brands Will Always Beat Chasing Technology
5 Jun 2017
Creativity In Advertising Reaching New Heights: McCann’s Sean Bryan
Creativity In Advertising Reaching New Heights: McCann’s Sean Bryan
31 May 2017
Return To Storytelling At Cannes Yields ‘Smarter And Better’ Creative Work: Y&R’s Sable
Return To Storytelling At Cannes Yields ‘Smarter And Better’ Creative Work: Y&R’s Sable
31 May 2017
Full-Page Interstitial Ads On Mobile Phones ‘Annoying, Disruptive’: Receptiv Test
Full-Page Interstitial Ads On Mobile Phones ‘Annoying, Disruptive’: Receptiv Test
18 May 2017
Sharethrough Head’s Tips For Winning At Muted Video
Sharethrough Head’s Tips For Winning At Muted Video
12 May 2017
Shared Responsibility For Optimal Ad Experience Creates ‘Virtuous Circle’: FreeWheel’s Rooke
Shared Responsibility For Optimal Ad Experience Creates ‘Virtuous Circle’: FreeWheel’s Rooke
10 May 2017
Adobe Premiere Targets Both Ends Of Pro-Am Spectrum, Mooney Says
Adobe Premiere Targets Both Ends Of Pro-Am Spectrum, Mooney Says
5 May 2017
Target’s Argyilan On The Changing Value Of TV
Target’s Argyilan On The Changing Value Of TV
23 Apr 2017
Faster, More Nimble Is The Mantra At Creative Shop Erich & Kallman
Faster, More Nimble Is The Mantra At Creative Shop Erich & Kallman
18 Apr 2017
GroupM’s Gotlieb On Addressable Ads, Creative Versioning And Brand Safety
GroupM’s Gotlieb On Addressable Ads, Creative Versioning And Brand Safety
11 Apr 2017
How Platforms Are Creating New Ad Formats: Spotify, Facebook, Innovid & true[X] Discuss
How Platforms Are Creating New Ad Formats: Spotify, Facebook, Innovid & true[X] Discuss
11 Apr 2017
Finding Forums For Addressable Ads ‘Harder Than Ever’: Hearts & Science’s Brookbanks
Finding Forums For Addressable Ads ‘Harder Than Ever’: Hearts & Science’s Brookbanks
10 Apr 2017