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Creative Optimization

Great Creative Is ‘Table Stakes’ As Clients Seek Insights, Knowledge: TBWA’s Ruhanen
Great Creative Is ‘Table Stakes’ As Clients Seek Insights, Knowledge: TBWA’s Ruhanen
8 Jan 2017
Turner ‘Ignite’ Slims Down And Powers Up The Ad Experience In ‘Test And Learn’ Year
Turner ‘Ignite’ Slims Down And Powers Up The Ad Experience In ‘Test And Learn’ Year
14 Dec 2016
Innovid Integrates Video With Marketing Clouds To Fully Link The Consumer Journey
Innovid Integrates Video With Marketing Clouds To Fully Link The Consumer Journey
6 Dec 2016
Targeting & Creative ‘Go Hand In Hand,’ Says 4C Insights’ Gupta
Targeting & Creative ‘Go Hand In Hand,’ Says 4C Insights’ Gupta
5 Dec 2016
MasterCard’s Jankowski Sees ‘Priceless’ Opportunities In Content
MasterCard’s Jankowski Sees ‘Priceless’ Opportunities In Content
4 Dec 2016
Fidelity’s Speros: Out Of Great Risk Taking Comes Great Creativity
Fidelity’s Speros: Out Of Great Risk Taking Comes Great Creativity
14 Nov 2016
FreeWheel Council: Frequency, Customization, Diverse Creative Key To Premium Video Ads
FreeWheel Council: Frequency, Customization, Diverse Creative Key To Premium Video Ads
3 Nov 2016
Turner Uses Data To Target And Tailor Creative, Strober Says
Turner Uses Data To Target And Tailor Creative, Strober Says
25 Oct 2016
BrightLine Turns Up The Volume With More Interactive Ad Products
BrightLine Turns Up The Volume With More Interactive Ad Products
24 Oct 2016
P&G’s Pritchard On The Importance Of Advertising And ‘The Great Idea’
P&G’s Pritchard On The Importance Of Advertising And ‘The Great Idea’
23 Oct 2016
Hearts & Science: Less Consumer Interruption As Digital Ad Formats Multiply
Hearts & Science: Less Consumer Interruption As Digital Ad Formats Multiply
20 Oct 2016
IAB’s Wiener Sees More Creative Story Telling, Sophisticated Targeting
IAB’s Wiener Sees More Creative Story Telling, Sophisticated Targeting
11 Oct 2016
IAB Virtual Reality Report A Prelude To Industry Definitions, Guidelines
IAB Virtual Reality Report A Prelude To Industry Definitions, Guidelines
10 Oct 2016
Get Creative To Understand VR: Google Zoo’s Bastholm
Get Creative To Understand VR: Google Zoo’s Bastholm
4 Oct 2016
Proposed IAB Ad Guidelines: No Autoplay For Mobile Devices Using Data
Proposed IAB Ad Guidelines: No Autoplay For Mobile Devices Using Data
3 Oct 2016
Isobar’s Gee: Creative Agencies Are Service Designers, Not Broadcasters
Isobar’s Gee: Creative Agencies Are Service Designers, Not Broadcasters
30 Sep 2016
IPG & Innovid Partner To Find The Right OTT Recipe
IPG & Innovid Partner To Find The Right OTT Recipe
30 Sep 2016
Brands Must Optimize Quick Creative Mobile: Yahoo’s Revenue Chief
Brands Must Optimize Quick Creative Mobile: Yahoo’s Revenue Chief
29 Sep 2016
Wraparound Ads Blend Impact With Sensitivity: Sublime Skinz Founder
Wraparound Ads Blend Impact With Sensitivity: Sublime Skinz Founder
29 Sep 2016
Industry’s Appetite For Vertical Video Is Rising: Opera’s Yang
Industry’s Appetite For Vertical Video Is Rising: Opera’s Yang
29 Sep 2016