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Creative Optimization

Facebook Feeds Are The Opposite Of TV Ads: Saatchi’s Figueira
8 Jul 2016
DDB’s Wendy Clark: Intelligent Data is Key
6 Jul 2016
Xaxis Embarks On Dynamic Custom Creative, Sweeney Says
5 Jul 2016
Amid Platform Proliferation, Storytelling Endures: VML’s Wente
4 Jul 2016
Customized Facebook Creative More Effective, BBDO’s Ordonez Says
4 Jul 2016
Havas ‘Wakes Up’ To Ad Blocking With Hope For Product Placement
30 Jun 2016
Creative Rules Don’t Stand Still, Says FCB’s Credle
29 Jun 2016
MailOnline’s Caccappolo Seeks Creative Inspiration For Programmatic Ads
28 Jun 2016
Eyeview’s $21.5mn Boosts Push For ‘Outcome-Based Marketing’
28 Jun 2016
Spotify Offers Listener ‘Intimacy’ For Brands, Tour Planning For Artists
28 Jun 2016
Cross-Platform Measurement Improving But Creative Fit Lagging, Says Carat’s Ray
28 Jun 2016
Be Authentic, Transparent & Change The World: Arnold’s Elliott
27 Jun 2016
How Facebook Feedback Keeps Brands Honest: JWT’s Eastwood
26 Jun 2016
Xaxis’ Schlickum: ‘Inspire’ Agencies About The Creative Use Of Technology
26 Jun 2016
Creative Optimization: More ‘Levers’ To Pull For Campaign Optimization, Says Xaxis’ Moore
26 Jun 2016
Creativity Is The Only Way To Survive: Advice From McCann’s Bryan
20 Jun 2016
Creatives Must Fit And Re-Fit Video For Mobile: Facebook’s D’Arcy
20 Jun 2016
Turner Seeks Optimum Length For Fewer, Longer, Better TV Ads, Donna Speciale explains
14 Jun 2016
Time For Data To Fuel Creativity, Maxus’ Pattison Says
12 Jun 2016
Targeted Ads Need Standards for Creativity, GroupM’ Tilds
9 Jun 2016