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Creative Optimization

Data-Driven Creative ‘Pure Magic’ To Nielsen Exec And Cannes Judge Zagorski
7 Jun 2016
Fox’s Marchese: Immersive TV Ads Can Fix The ‘Social Contract’ With Viewers
5 Jun 2016
MediaCom’s McGlashan On The ‘Progressively Exciting’ Nexus of Creativity, Technology
2 Jun 2016
Media Technology, Not Great Creative, Will Become Commoditized: GE’s Boff
Media Technology, Not Great Creative, Will Become Commoditized: GE’s Boff
1 Jun 2016
GE Chief Creative Officer Andy Goldberg: The Cover’s ‘Been Torn Off’ Of Traditional Content Creation
31 May 2016
Dynamic Creative Optimization ‘Nothing Short Of Amazing’: Xaxis’ Moore
25 May 2016
Sex Sells…Endangered Species, DDB’s Doria Explains
11 May 2016
Ad Land In Catch-Up On Creativity, Measurement: Xaxis’ Martin
22 Apr 2016
Conversant’s Davis On Finding The Right Target For A Bikini Ad
19 Apr 2016
Maxus’ Williams: Shift To Efficacy, Focus On Creative A Welcome Progression
5 Apr 2016
DDB’s Wendy Clark’s Advertising Mix for Success: Speed, Diversity and Solid Story Telling
3 Apr 2016
AdTech is Important, but DDB is ‘Relentless’ for Creative Talent
3 Apr 2016
Video On Twitter, Other Social Platforms Requires More Creative Approach To Story Telling: GroupM
30 Mar 2016
More Creative Formats Boost Mobile Performance: Light Reaction’s Dolan
More Creative Formats Boost Mobile Performance: Light Reaction’s Dolan
11 Mar 2016
Light Reaction’s Markarian On Mobile Ad Considerations
Light Reaction’s Markarian On Mobile Ad Considerations
9 Mar 2016
‘Programmatic Creative’ Astounding On Mobile: Opera Mediaworks’ Griffin
‘Programmatic Creative’ Astounding On Mobile: Opera Mediaworks’ Griffin
8 Mar 2016
Native Must Make Mobile Ads Relevant: Facebook’s Arnstein
Native Must Make Mobile Ads Relevant: Facebook’s Arnstein
6 Mar 2016
Programmatic Guaranteed, Native Programmatic Set To Expand: MediaMath’s Joshi
Programmatic Guaranteed, Native Programmatic Set To Expand: MediaMath’s Joshi
6 Mar 2016
Native Ads Will Replace Display Ads: Xaxis’ Allen
Native Ads Will Replace Display Ads: Xaxis’ Allen
6 Mar 2016
Eyeview Registers Big Return On Customized Facebook Video Ads
Eyeview Registers Big Return On Customized Facebook Video Ads
2 Mar 2016