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Creative Optimization

‘Crawl, Walk And Run’ To Meet Dynamic Ad Challenges: Carat, Eyeview, Flite
‘Crawl, Walk And Run’ To Meet Dynamic Ad Challenges: Carat, Eyeview, Flite
1 Mar 2016
Cadreon’s Lomas: Programmatic Advertising’s Evolution from Science to Art
29 Feb 2016
New York Times Among Publishers Embracing Creative Data Optimization
New York Times Among Publishers Embracing Creative Data Optimization
27 Feb 2016
Multi-Screen Ad Delivery Critical, And Challenging: AOL, FreeWheel & Tremor Discuss
Multi-Screen Ad Delivery Critical, And Challenging: AOL, FreeWheel & Tremor Discuss
26 Feb 2016
For Outstream To Grow, ‘Keep It Simple,’ Virool, Genesis and Convert Media
For Outstream To Grow, ‘Keep It Simple,’ Virool, Genesis and Convert Media
23 Feb 2016
Genesis Evolves In-Article Video Ads For Page Context
Genesis Evolves In-Article Video Ads For Page Context
11 Feb 2016
Innovid Connects Mobile To TV, Plans 2016 R&D
Innovid Connects Mobile To TV, Plans 2016 R&D
15 Jan 2016
Facebook Wants Advertisers To Think Different About Auto-Play
Facebook Wants Advertisers To Think Different About Auto-Play
14 Jan 2016
SMG’s Scheppach:  VR is an Exciting New Media, but Viewing Needs to be at “Scale”
SMG’s Scheppach: VR is an Exciting New Media, but Viewing Needs to be at “Scale”
14 Jan 2016
Digital Ad Creativity has Become “Anemic,” AOL CEO Tim Armstrong
Digital Ad Creativity has Become “Anemic,” AOL CEO Tim Armstrong
7 Jan 2016
Innovid Raises $27.5 Million in New Round
Innovid Raises $27.5 Million in New Round
31 Dec 2015
Digitas’ Media Chief Shlachter to Publishers: Don’t Stuff too Many Ads
Digitas’ Media Chief Shlachter to Publishers: Don’t Stuff too Many Ads
20 Dec 2015
Dynamic Creative is the “Next Big Wave” in Media, Omnicom Digital Chief Jonathan Nelson
Dynamic Creative is the “Next Big Wave” in Media, Omnicom Digital Chief Jonathan Nelson
16 Dec 2015
Creatives Left Behind On Addressable Sequencing, Industry Panel Says
Creatives Left Behind On Addressable Sequencing, Industry Panel Says
7 Dec 2015
Personalized TV Ads ‘The New Holy Grail’, Panel Discusses
Personalized TV Ads ‘The New Holy Grail’, Panel Discusses
2 Dec 2015
True Ad Personalization Will Never Happen: Modi’s Thissen
True Ad Personalization Will Never Happen: Modi’s Thissen
29 Nov 2015
Dynamic Ad Creativity Is Science-Fiction: Nielsen’s Solomon
Dynamic Ad Creativity Is Science-Fiction: Nielsen’s Solomon
29 Nov 2015
Why Out-Of-Context Ads Can Work Best: Xaxis’ Schlickum
Why Out-Of-Context Ads Can Work Best: Xaxis’ Schlickum
29 Nov 2015
More Safeguards Needed For Dynamic Ad Creative: Bank of America’s Paskalis
More Safeguards Needed For Dynamic Ad Creative: Bank of America’s Paskalis
24 Nov 2015
Too Soon For Dynamic Creative Ads: DISH’s Gaynor
Too Soon For Dynamic Creative Ads: DISH’s Gaynor
24 Nov 2015