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Creative Optimization

Advertising Must Get Back To Creativity: Starcom’s Richman
26 Jun 2015
More Ad-Tech Talent to Be Recognized at Cannes: Wunderman’s Bjorkman
More Ad-Tech Talent to Be Recognized at Cannes: Wunderman’s Bjorkman
17 Jun 2015
Creative Revolution is Next: MEC’s Reed
Creative Revolution is Next: MEC’s Reed
15 Jun 2015
true[X] Gives Engaged Viewers Fewer, Better Ads
true[X] Gives Engaged Viewers Fewer, Better Ads
14 Jun 2015
Addressable TV Will Spawn a “Renaissance” in Creative Ad Making, SMG’s Scheppach
Addressable TV Will Spawn a “Renaissance” in Creative Ad Making, SMG’s Scheppach
11 Jun 2015
Collaboration Is Key To Creativity: SMG’s Parker
Collaboration Is Key To Creativity: SMG’s Parker
1 Jun 2015
Creatives Must Catch Up To Programmatic: VivaKi’s Bertozzi
Creatives Must Catch Up To Programmatic: VivaKi’s Bertozzi
31 May 2015
Unruly Brings “Emotional Programmatic” To US Advertisers
26 May 2015
Mixpo’s Tillinghast Sees Big Upside to Interactive Video as Display Banners
Mixpo’s Tillinghast Sees Big Upside to Interactive Video as Display Banners
22 May 2015
Wibbitz Auto-Magically Turns News Stories In To Videos: CEO
Wibbitz Auto-Magically Turns News Stories In To Videos: CEO
7 May 2015
Adobe Tempts Pros With Cloud And ‘Voodoo’: Roberts
Adobe Tempts Pros With Cloud And ‘Voodoo’: Roberts
28 Apr 2015
TouchCast Goes Multi-Camera With New Features
TouchCast Goes Multi-Camera With New Features
28 Apr 2015
What’s Next with Premiere Pro:  Adobe’s Al Mooney Talks “Project Candy”
What’s Next with Premiere Pro: Adobe’s Al Mooney Talks “Project Candy”
21 Apr 2015
Ad Creative Has Short Life, Demands are Greater Momentum’s Chris Weil
Ad Creative Has Short Life, Demands are Greater Momentum’s Chris Weil
12 Apr 2015
Kargo ‘Takes Over’ Mobile Editorial With Brand Ads
Kargo ‘Takes Over’ Mobile Editorial With Brand Ads
7 Apr 2015
Cannes to Recognize AdTech Innovation with the “Creative Data Lions”
Cannes to Recognize AdTech Innovation with the “Creative Data Lions”
21 Mar 2015
Brand Content Goal Posts Are Wide: Gannett’s Kilgore
Brand Content Goal Posts Are Wide: Gannett’s Kilgore
20 Mar 2015
Innovid Rolls Out New Targeting Tools
Innovid Rolls Out New Targeting Tools
25 Feb 2015
Ad Creatives Going Through Renaissance: AOL’s Martinez
Ad Creatives Going Through Renaissance: AOL’s Martinez
21 Feb 2015
The Four Components Of Video ROI: Videology’s Castree
The Four Components Of Video ROI: Videology’s Castree
20 Feb 2015