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Creative Optimization

TouchCast Useful To More Than Just Publishers: Schonfeld
TouchCast Useful To More Than Just Publishers: Schonfeld
26 Oct 2014
Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland
Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland
22 Oct 2014
Interstitial Better Than Auto-Play: Jun CEO Mulls New Mobile Ads
Interstitial Better Than Auto-Play: Jun CEO Mulls New Mobile Ads
20 Oct 2014
Leo Burnett’s Geraghty on Branded Content Breakthroughs for Coke, P&G
Leo Burnett’s Geraghty on Branded Content Breakthroughs for Coke, P&G
16 Oct 2014
Havas Social Marketing Chief: Branded Content Must Pair with Consumers’ Social Habits
Havas Social Marketing Chief: Branded Content Must Pair with Consumers’ Social Habits
15 Oct 2014
Data Can Unlock Creative Insights, Razorfish CEO Says
6 Oct 2014
Different Media Platforms Demand Different Creative, Havas CDO
Different Media Platforms Demand Different Creative, Havas CDO
23 Sep 2014
Brands Need to Test Their Own Data in New Creative, Razorfish Cunningham
Brands Need to Test Their Own Data in New Creative, Razorfish Cunningham
23 Sep 2014
Mobile Video Ads Must Go Short And Get Out: Supersonic’s Salins
17 Sep 2014
JWT’s Jeff Benjamin on How Data & Distribution Are Transforming Creative
JWT’s Jeff Benjamin on How Data & Distribution Are Transforming Creative
16 Sep 2014
Next Step in Programmatic: Data-Driven Creative, AOL’s Bob Lord
Next Step in Programmatic: Data-Driven Creative, AOL’s Bob Lord
12 Sep 2014
Ad-Tech And Creative Learn To Speak Same Language: Xaxis’ Schlickum
Ad-Tech And Creative Learn To Speak Same Language: Xaxis’ Schlickum
12 Sep 2014
How Interactive and Programmatic Can Fit Together, SMG’s Tom Fryett explains
How Interactive and Programmatic Can Fit Together, SMG’s Tom Fryett explains
2 Sep 2014
“Rising Star” Formats Can Be Programmatic: Xaxis’ Warner
“Rising Star” Formats Can Be Programmatic: Xaxis’ Warner
10 Aug 2014
For Branded Content, “Creative By Committee Is Death”
For Branded Content, “Creative By Committee Is Death”
7 Aug 2014
SMG Eyes Virtual Reality Tech, Dynamic Storytelling
SMG Eyes Virtual Reality Tech, Dynamic Storytelling
7 Jul 2014
Marketers Look for New Video Innovations, Havas Exec Says
Marketers Look for New Video Innovations, Havas Exec Says
7 Jul 2014
Mobile Ads Must Be More Interactive: MediaCom’s Phillips
Mobile Ads Must Be More Interactive: MediaCom’s Phillips
2 Jul 2014
BrightLine, Raises Round,  Activating Interactive TV Ad Production
BrightLine, Raises Round, Activating Interactive TV Ad Production
24 Jun 2014
MediaCom CEO: Programmatic Spurs Ad Creativity
MediaCom CEO: Programmatic Spurs Ad Creativity
23 Jun 2014