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Creative Optimization

Videology’s Astley: Videos Are Advertisers’ ‘Blank Canvas’
Videology’s Astley: Videos Are Advertisers’ ‘Blank Canvas’
19 Dec 2013
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic
19 Dec 2013
Unruly’s Townend: Human Emotion Can Turbocharge Programmatic
Unruly’s Townend: Human Emotion Can Turbocharge Programmatic
4 Dec 2013
Responsive Design Is Key To Cross-Platform Advertising
Responsive Design Is Key To Cross-Platform Advertising
3 Dec 2013
GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar
GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar
3 Dec 2013
Video Ad Formats ‘Still Not Suited To Multi-Platform’
Video Ad Formats ‘Still Not Suited To Multi-Platform’
1 Dec 2013
Unruly’s Townend: Programmatic Ads Must Embrace Emotion
Unruly’s Townend: Programmatic Ads Must Embrace Emotion
21 Nov 2013
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
20 Nov 2013
Video Campaigns Must be Bespoke for Brands and Consumers, SMG’s Kristen Kelley
19 Nov 2013
SMG’s James: Big Data Fuels Real-Time Creativity
SMG’s James: Big Data Fuels Real-Time Creativity
15 Nov 2013
Innovid’ Chalozin: Fragmented Future Adds Up To “Awesome Audience”
Innovid’ Chalozin: Fragmented Future Adds Up To “Awesome Audience”
8 Nov 2013
SMG Launches New Unit for Cross-Platform Design, Content
31 Oct 2013
Eyeview Targets Mobile And Global For Personalized-Ad Growth
28 Oct 2013
Lenovo Taps Digitas to Create “Vines” to Tease New Product — Ashton Kutcher to Launch it
Lenovo Taps Digitas to Create “Vines” to Tease New Product — Ashton Kutcher to Launch it
21 Oct 2013
Creative Advertising Essential for Programmatic, Ashley Swartz Reports from TubeMogul Event
17 Oct 2013
Lenovo Sees Creative Efficiencies In Programmatic Ads
Lenovo Sees Creative Efficiencies In Programmatic Ads
16 Oct 2013
Mobile Ad Network inMobi Rolls Out Personalized Mobile Ads
10 Oct 2013
CPG Brands Marrying Real-Time Data with Creative, SMG’s Namruti
CPG Brands Marrying Real-Time Data with Creative, SMG’s Namruti
30 Sep 2013
Mindshare’s Kinsella: Video Is the Key to Real-Time Marketing and ‘Wochit’ Provides Compelling Solution
30 Sep 2013
Adobe Adding Editing Tools for Ultra HD
Adobe Adding Editing Tools for Ultra HD
25 Sep 2013
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