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Creative Optimization

Innovid Powers Interactive Ads for Crackle Across Multiple Devices
Innovid Powers Interactive Ads for Crackle Across Multiple Devices
12 May 2013
MediaCom’s Hodge: TV And Video Ads Are Not Created Equally
MediaCom’s Hodge: TV And Video Ads Are Not Created Equally
8 May 2013
Xaxis’ Markarian: TV Advertisers Must Think Beyond The 30-Second Spot’
Xaxis’ Markarian: TV Advertisers Must Think Beyond The 30-Second Spot’
2 May 2013
Digitas’ Sarofian: Don’t Let Data Overshadow Creative
4 Apr 2013
Gannett CDO David Payne Payne: New Ad Formats Will Keep Users on the Page
7 Mar 2013
Video Sites Need to Diversify Ad Formats, Types of Brand Videos, Consultant Joanna Breen
7 Mar 2013
Opt-In Video Ads Deliver 90% Completion Rates, Jun Group’s Reichgut
6 Mar 2013
Gannett, Innovid, Jun Group Execs on Leveraging Creative for Around Digital Video
26 Feb 2013
Innovid CTO Tal Chalozin: Advertisers Find Value Interactive Video Ads
6 Feb 2013
Kudan Co-Founder: “There’s A Huge Opportunity For Advertisers In Augmented Reality”
29 Jan 2013
CES Report: Brand Opportunity in Pairing Tactile with Digital, says Ted Fellow
9 Jan 2013
Innovid Sees Five Times Growth in Interactive Ads
20 Dec 2012
Digitas CEO: The “Future of Marketing” is Real-Time Brand Immersion; Making Tide Trend on Twitter
21 Nov 2012
Adobe Forges Deepening Ties with the Ad Business
9 Oct 2012
Unruly Intros Dynamic Creative Tools, Sees Boost in Brand Lift in Social Video
19 Sep 2012
Adobe Claims “Industry Leadership” in Video Editing with 2.5 Million Users
11 Sep 2012
SundaySky Personalizes Video, Ads for AT&T, Office Depot, others
30 Aug 2012
Commentary: Screen Optimization, Tailored Creative A Must for Digital Campaigns, Analyst Swartz
28 Aug 2012
Commentary: Varied Creative A Must for Multi-screen Video, Analyst Swartz
16 Aug 2012
Size Matters: Engagement Rates Double with Larger Video Ads, Tremor Video Study
9 Aug 2012