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Creative Optimization

Jivox Raises $8.2 Million to Market its Interactive Video Ad Platform
13 Nov 2011
Video Ad Choice Doubles Impact, VivaKi’s Tracey Scheppach
11 Nov 2011
AOL’s StudioNow Unit in Pact to Scale Video Production with SundaySky Alliance
19 Oct 2011
YuMe Introduces Interactive Pre-Roll Ad Unit
5 Oct 2011
Digital Ad Agency Indelible Expands Client Roster to Include KMart, Sears, Sephora, Mac and More
30 Sep 2011
Loyal Web Show Viewers Watch Pre-Rolls to Completion, Blip Says
11 Sep 2011
Beet.TV Video Leadership Series: Finding the Value Equation for Video: Creativity vs. Data vs. Scale
Beet.TV Video Leadership Series: Finding the Value Equation for Video: Creativity vs. Data vs. Scale
20 Jul 2011
Mobile Marketers Embracing Self-Contained Ad Units
18 Jul 2011
Aol’s Video Strategy: Clips on “Every Page” with New Template and New Media Rich Display Unit
15 Jun 2011
Facebook, Twitter, YouTube, Now Integrated into Interactive Video Pre-Roll Ads
6 Apr 2011
Mixpo Finds Big Upside in Video as Display Ads
22 Mar 2011
Digitas Doubles Branded Video Staff as “Video Explodes” on Madison Avenue
14 Mar 2011
Online Video Advertising Will Become Increasingly Interactive, Panache CEO
10 Dec 2010
MTV Debuts “Fast Forward” Pre-Roll Ads with Technology from Panache
7 Dec 2010
TED’s Chris Anderson Seeks to Fix “Broken” Online Video Advertising
11 Oct 2010
Digitas’ European Unit Creates Branded Video Campaign for Nissan Qashqai
8 Oct 2010
Google Will Make Rich Display Ads “Prolific,” a $50 Billion Business by 2015
29 Sep 2010
Publicis’ VivaKi Unit Readies Viewers’ Choice Pre-Roll Unit
28 Sep 2010
Interactive Video Ad Firm Innovid Raises $4 Million from Deutsche Telekom
23 Sep 2010
Fast-Growing Dailymotion Finds Traction with Interactive Pre-Roll Ads
3 Aug 2010