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Creative Optimization

Automation Looms Large at Global Media Show in Germany
Automation Looms Large at Global Media Show in Germany
20 Sep 2013
Nielsen Beet Summit: New Video Landscape Requires New Tech Tools
Nielsen Beet Summit: New Video Landscape Requires New Tech Tools
28 Aug 2013
Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness
Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness
27 Aug 2013
Research: Original Web Video Ads Outperform TV Shovelware
Research: Original Web Video Ads Outperform TV Shovelware
26 Aug 2013
Innovid CEO: ‘We Process Most Of World’s Interactive Video Ads’
Innovid CEO: ‘We Process Most Of World’s Interactive Video Ads’
26 Aug 2013
BlurbIQ Plugs In To LiveRail For Targeted Interactive Video Ads
BlurbIQ Plugs In To LiveRail For Targeted Interactive Video Ads
22 Aug 2013
Brands Should Build Creative Specifically for Tablets, Study Reveals
Brands Should Build Creative Specifically for Tablets, Study Reveals
21 Aug 2013
Repurposed TV Spots Perform Better with Interactivity, Millward Brown Digital Analyst
Repurposed TV Spots Perform Better with Interactivity, Millward Brown Digital Analyst
20 Aug 2013
Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness
Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness
19 Aug 2013
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
Digitas’ Hammer: Let Ad Viewers ‘Choose Their Own Adventure’
14 Aug 2013
ESPN Reseach Exec on Creative for Cross Platforms
ESPN Reseach Exec on Creative for Cross Platforms
11 Aug 2013
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
30 Jul 2013
Creative Production Company Builds Interactive Videos for Amex, Google
Creative Production Company Builds Interactive Videos for Amex, Google
24 Jul 2013
Tremor’s Sanderson: Creative Teams Should Build Interactive Into Video During Media Planning
Tremor’s Sanderson: Creative Teams Should Build Interactive Into Video During Media Planning
22 Jul 2013
Beyond The Pre-Roll: Creatives Want To Make Truly Interactive Ads
22 Jul 2013
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
17 Jul 2013
VivaKi Study Cites Value in Interactivity of Tablet Ads
VivaKi Study Cites Value in Interactivity of Tablet Ads
15 Jul 2013
Tribal Worldwide Exec Eyes Video Creative Innovations
Tribal Worldwide Exec Eyes Video Creative Innovations
2 Jul 2013
Mashable Intros Social Ad Platform with Digitas & Vayner
Mashable Intros Social Ad Platform with Digitas & Vayner
24 Jun 2013
GroupM’s Norman: Advertisers Must Embrace the “Stream” With Quick Content
GroupM’s Norman: Advertisers Must Embrace the “Stream” With Quick Content
23 Jun 2013