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Creative Optimization

Video Ad Personalization is Here, Eyeview Risicato
Video Ad Personalization is Here, Eyeview Risicato
16 Feb 2015
Data Can Drive Creative: Eyeview CEO Harnevo
Data Can Drive Creative: Eyeview CEO Harnevo
11 Feb 2015
Advertisers Starting To Slice Up Ad Spots: Innovid’s Chalozin
Advertisers Starting To Slice Up Ad Spots: Innovid’s Chalozin
8 Feb 2015
Creative and Media Need to Pair Up From Start of Campaign, MEC’s Shenan Reed
Creative and Media Need to Pair Up From Start of Campaign, MEC’s Shenan Reed
4 Feb 2015
Think Beyond CTR For Video Measurement: Teads’ Daily
Think Beyond CTR For Video Measurement: Teads’ Daily
25 Jan 2015
Using Data Creatively: BPN’s CEO
Using Data Creatively: BPN’s CEO
22 Jan 2015
Brands Can Tell Stories In Virtual Reality: DigitasLBi’s Bailey
Brands Can Tell Stories In Virtual Reality: DigitasLBi’s Bailey
16 Jan 2015
The Next Big Thing at WPP Digital: “Creative Optimization”
21 Dec 2014
Tech Means ‘Creative Renaissance’ For TV: SMG’s Scheppach
4 Dec 2014
Video Ad Customization Platform Eyeview Raises $15 Million in New Venture Round
Video Ad Customization Platform Eyeview Raises $15 Million in New Venture Round
18 Nov 2014
Nielsen’s Eaton: OCR Ratings Ushers More Money Online
Nielsen’s Eaton: OCR Ratings Ushers More Money Online
12 Nov 2014
Data Exec Says Video Primed for Performance Measurement
Data Exec Says Video Primed for Performance Measurement
12 Nov 2014
Mercedes Looks Beyond Awareness in Video Ads
Mercedes Looks Beyond Awareness in Video Ads
11 Nov 2014
Personalization of Video Is Powerful and Virtual Reality will Make it Real, MediaVest’s Anselmo
Personalization of Video Is Powerful and Virtual Reality will Make it Real, MediaVest’s Anselmo
9 Nov 2014
“Creative Optimization” of Digital Video Assets Driving ROI for Land Rover
“Creative Optimization” of Digital Video Assets Driving ROI for Land Rover
7 Nov 2014
Wall Street Journal & BBC News Using TouchCast Interactive Video
Wall Street Journal & BBC News Using TouchCast Interactive Video
6 Nov 2014
MediaStorm Finds Value in Highly Targeted, Customized Ad Units for Entertainment Clients
MediaStorm Finds Value in Highly Targeted, Customized Ad Units for Entertainment Clients
4 Nov 2014
Eyeview Bringing “Creative Programmatic” to Online Video Advertising
Eyeview Bringing “Creative Programmatic” to Online Video Advertising
3 Nov 2014
Video Ads Must Hit Viewers Early: BPN’s Hiland
Video Ads Must Hit Viewers Early: BPN’s Hiland
2 Nov 2014
Enhance the Experience, SMG’s Hoffman Advises for Branded Content
Enhance the Experience, SMG’s Hoffman Advises for Branded Content
30 Oct 2014