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Creative Optimization

Brands Want More Accountability, Predictability For Video Campaigns: Eyeview’s Jason Baadsgaard
Brands Want More Accountability, Predictability For Video Campaigns: Eyeview’s Jason Baadsgaard
21 Dec 2017
With New Funding And Facebook Insider Status, Clinch Ramps Up Personalized Video: CPO Boaz Cohen
With New Funding And Facebook Insider Status, Clinch Ramps Up Personalized Video: CPO Boaz Cohen
8 Dec 2017
Target Media Director Nick Jezarian On Data, Creative Versioning And Addressable TV
Target Media Director Nick Jezarian On Data, Creative Versioning And Addressable TV
29 Nov 2017
Balance Impact With Respect: Sublime Skinz’s Menard
Balance Impact With Respect: Sublime Skinz’s Menard
4 Nov 2017
Teads Offers Display Ads In Place Of Video: Tourtel
Teads Offers Display Ads In Place Of Video: Tourtel
1 Nov 2017
Nevermind Mobile-First, VML’s Kapadia Puts Ideas First
Nevermind Mobile-First, VML’s Kapadia Puts Ideas First
22 Oct 2017
Facebook’s Hsu On The Importance Of Creativity
Facebook’s Hsu On The Importance Of Creativity
22 Oct 2017
Mobile Creative Opportunities Are Unlimited: Ogilvy’s Reichenberg
Mobile Creative Opportunities Are Unlimited: Ogilvy’s Reichenberg
22 Oct 2017
WPP, Facebook Program Upgrades Group-Wide Mobile Creativity
WPP, Facebook Program Upgrades Group-Wide Mobile Creativity
22 Oct 2017
VML’s Kapadia Gets Creative With Facebook’s Mobile Filters
VML’s Kapadia Gets Creative With Facebook’s Mobile Filters
18 Oct 2017
WPP, Facebook Forge Stronger Relationship Through Ambassadors Program
WPP, Facebook Forge Stronger Relationship Through Ambassadors Program
17 Oct 2017
Take ‘Hard Decisions’ To Reboot Video For Mobile: POSSIBLE’s Marshall
Take ‘Hard Decisions’ To Reboot Video For Mobile: POSSIBLE’s Marshall
16 Oct 2017
Play More: Facebook’s Hsu Urges Brands To Get Creative
Play More: Facebook’s Hsu Urges Brands To Get Creative
16 Oct 2017
With Dynamic Creative Optimization, Marketing And Sales Unity Is Key: Dell’s Dina Gowar
With Dynamic Creative Optimization, Marketing And Sales Unity Is Key: Dell’s Dina Gowar
11 Oct 2017
Criteo Expands With Better Targeting, Dynamic Video Ads
Criteo Expands With Better Targeting, Dynamic Video Ads
10 Oct 2017
Former P&G Global Marketing Officer Jim Stengel: Give Creatives ‘Simple, Inspiring Briefs’
Former P&G Global Marketing Officer Jim Stengel: Give Creatives ‘Simple, Inspiring Briefs’
9 Oct 2017
Fox Networks’ Noah Levine On The Six-Second Ad Format, Enhanced FX Offerings
Fox Networks’ Noah Levine On The Six-Second Ad Format, Enhanced FX Offerings
27 Jul 2017
How Omnicom Digital Uses AI For Better Outcomes: CEO Nelson
How Omnicom Digital Uses AI For Better Outcomes: CEO Nelson
18 Jul 2017
TV Ads Still About Creativity: FreeWheel’s Van Ullen
TV Ads Still About Creativity: FreeWheel’s Van Ullen
10 Jul 2017
Data And AI Can Reignite Creative Advertising, MediaCom’s Savic Says
Data And AI Can Reignite Creative Advertising, MediaCom’s Savic Says
9 Jul 2017