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Data-Driven Storytelling

Kinesso Is Connecting Dots Between Datasets: Paolozzi
22 Apr 2020
How 2020 Election TV Ads Will Be Data-Driven: LiveRamp’s Bhalla
11 Mar 2020
Inside The Mouse’s Data House, With Disney’s McGraw
26 Feb 2020
Mindshare’s Jim Cridlin: The Future of Content Is Customized
26 Jan 2020
Dynamic Creative Optimization is Here: MediaCom’s Sasha Savic
10 Jan 2020
Brands Need More Creative Assets: BofA’s Paskalis
5 Jan 2020
PCH’s Heather Macaulay: Audience Engagement and Profiles Drive Results
13 Dec 2019
Cannes Lions 2020: Focus on Business Outcomes, Purpose and Sustainability, Content Chief Charlotte Williams Tells Beet.TV
28 Oct 2019
Cannes 2020: Brand Marketers to Take to the Palais Stage as The Festival Ramps up CMO Activations
28 Oct 2019
Multiple Media Channels Drive the Flywheel: Chipotle’s Perdue
20 Oct 2019
Understanding Customer Needs Secures Brands’ Futures: The Clorox Company’s Grier
17 Oct 2019
IBM’s Rangaiah on Moving Beyond Advertising to Customer Experiences
17 Oct 2019
Too Much Plumbing, Too Little Poetry: Tobaccowala Wants Heart In Marketing
8 Oct 2019
It’s About Mattering to Consumers, Not Marketing to Consumers: Mondelez’s Williams
6 Oct 2019
Hippo Builds Insurance Brand With Local Knowledge: Collins
6 Oct 2019
Attribution Is Still a Work in Progress: Epsilon’s Hawes
24 Sep 2019
Group Nine Media Seeks Brand-Content Integration: Kolb
22 Sep 2019
Innovid Boosts DCO Creds With Herolens Acquisition: Eason
18 Sep 2019
Industry Must Distinguish Addressable From Data-Driven: DISH’s Robertson
15 Aug 2019
Putting “Attention” Back In The Driving Seat: Joe Marchese on His New Moves
9 Aug 2019