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Data-Driven Storytelling

Pepsico Derives Qualitative And Quantitative Input From #SeeHer GEM Metrics
28 Oct 2018
ANA’s Quinn On Taking #SeeHer Global, Importance Of Meredith’s Role
25 Oct 2018
#SeeHer Informs Georgia-Pacific Packaging, Attracts Female Talent: CMO Bergsma
25 Oct 2018
With Datorama Acquisition, Integration Rolls On At Salesforce
18 Sep 2018
Revenue Analytics’ Cross On WideOrbit ‘Marriage’ & Predictive Analytics
27 Aug 2018
AT&T’s Ad Group Spotlights The “Attention Economy” as it Prepares September Launch
7 Aug 2018
Havas’ Ankeney: It’s All About Meaningful Data
9 Jul 2018
Wavemaker’s Smith On ‘The New Five Ps Of Marketing’
8 Jul 2018
Adobe’s Eadie On The Reunification Of Media & Creative Agencies
28 Jun 2018
Mars’ Jane Wakely: Accountability Means Growth
24 Jun 2018
New To Accenture, Mendonca Outlines Firm’s Role In Programmatic, Data-Directed Marketing
18 Jun 2018
Data-Driven Targeting Promise Becomes Application: 4C Insights’ Gupta
14 Jun 2018
How Data Informs Creative, Changes Lives: TBWA\Chiat\Day’s Reyes
14 Jun 2018
Laura Desmond: Consumers Are Building Brands Now
12 Jun 2018
FCB’s Halper: Onus On Brands To Create Entertaining Content
7 Jun 2018
Wavemaker’s Castree Pores Over Purchase Journeys
28 May 2018
OMD’s Rozen: You Have To Build Stories, Not Just Tell Them
23 May 2018
Omnicom’s Cortex Gives McDonald’s A Wizard’s Brain: DDB’s Weiss
21 May 2018
What Marketers Care About Most: Our NewFronts Compilation
14 May 2018
Disney Lights Up Luminate: Its Portfolio-Wide Suite Of Advanced Ad Solutions
10 May 2018