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Data-Driven Storytelling

‘Complexity Of Change’ Spurred Campbell Soup Global Account Review
18 Apr 2018
GroupM’s Irwin Gotlieb Predicted A Future Of Performance, Outcomes And Data Granularity
GroupM’s Irwin Gotlieb Predicted A Future Of Performance, Outcomes And Data Granularity
8 Apr 2018
‘Bullish On Data Marketplace,’ Dentsu Aegis Adds IRI To M1 Platform
4 Apr 2018
Hearst Digital’s Troy Young On The ‘New Realities’ Of Understanding Consumers, Creating Audiences
Hearst Digital’s Troy Young On The ‘New Realities’ Of Understanding Consumers, Creating Audiences
20 Feb 2018
How Data Drive Creatives, Why Ecosystem Cleanup Will Impact Inventory: Shenan Reed Of Publicis Groupe
How Data Drive Creatives, Why Ecosystem Cleanup Will Impact Inventory: Shenan Reed Of Publicis Groupe
12 Feb 2018
Be ‘Super Flexible’ About Creative And Try To Solve Problems: Wavemaker’s Noah Mallin
Be ‘Super Flexible’ About Creative And Try To Solve Problems: Wavemaker’s Noah Mallin
1 Feb 2018
Advancing The TV And Video Ecosystem: A Beet Retreat Miami Panel With Furious Corp., Alphonso, Eyeview, FreeWheel And dataxu
Advancing The TV And Video Ecosystem: A Beet Retreat Miami Panel With Furious Corp., Alphonso, Eyeview, FreeWheel And dataxu
1 Jan 2018
Brands Want More Accountability, Predictability For Video Campaigns: Eyeview’s Jason Baadsgaard
Brands Want More Accountability, Predictability For Video Campaigns: Eyeview’s Jason Baadsgaard
21 Dec 2017
Brands Need Core Competencies To Own And Effectively Mine Their Data: Cross MediaWorks’ Paul Alfieri
Brands Need Core Competencies To Own And Effectively Mine Their Data: Cross MediaWorks’ Paul Alfieri
12 Dec 2017
A+E’s 605 Partnership Boosts Audience Understanding: Dolan & Berning Explain
A+E’s 605 Partnership Boosts Audience Understanding: Dolan & Berning Explain
4 Dec 2017
How Data Is Transforming TV Advertising: comScore & Alphonso Discuss
How Data Is Transforming TV Advertising: comScore & Alphonso Discuss
30 Nov 2017
Team Rubicon’s Puerto Rico Relief Efforts Are About To Get A Boost In Visibility
Team Rubicon’s Puerto Rico Relief Efforts Are About To Get A Boost In Visibility
2 Nov 2017
MEC’s Tej Desai: Raising The Perception Levels Of Marriott’s 30-Plus Brands
MEC’s Tej Desai: Raising The Perception Levels Of Marriott’s 30-Plus Brands
15 Oct 2017
Lane Bryant’s Brian Beitler: Changing How Women See Themselves Yields Positive Brand Lift
Lane Bryant’s Brian Beitler: Changing How Women See Themselves Yields Positive Brand Lift
10 Oct 2017
Forget Storytelling, It’s All About ‘Story Making’: Mastercard’s Raja Rajamannar
5 Oct 2017
Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings
Viacom’s Zilberbrand: Data Has Boosted Our TV Ratings
4 Oct 2017
How Salesforce DMP Helps Brands Find ‘The Next Best Customer’: Chief Strategy Officer Jon Suarez-Davis
How Salesforce DMP Helps Brands Find ‘The Next Best Customer’: Chief Strategy Officer Jon Suarez-Davis
24 Sep 2017
How Criteo Helps Brands And Retailers Compete Amid The Jungle Of Amazon.com
How Criteo Helps Brands And Retailers Compete Amid The Jungle Of Amazon.com
12 Sep 2017
For Modern Businesses, Data Is King, IBM’s Bob Lord
For Modern Businesses, Data Is King, IBM’s Bob Lord
22 Aug 2017
NBCU’s Rosen Aims To Take Audience Targeting To The Next Level
9 Aug 2017