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Media Investment

#BeetCast: Investing in Diversity Needs More Inclusive Planning and Measurement, Spark Foundry’s Jason Smith
21 Jun 2021
Ad-Supported TV Faces Major Threat Amid Shift in Viewing Habits: Essence’s Adam Gerber
21 Jun 2021
‘We Kicked Off Our First Meeting for Upfront 2022’: Disney’s Lisa Valentino
14 Jun 2021
SMI Releases Pricing Intelligence Tools for Unified View of CPMs
10 Jun 2021
Valentino On Disney’s Diverse Digital Ad Future
9 Jun 2021
Univision’s Riess Urges All Brands to Invest in Spanish Language Media
2 Jun 2021
Post-Lockdown Inventory Constraint Is Tailwind For Weather Group’s Bekkedahl
26 May 2021
Discovery/WarnerMedia Deal Will “Freeze” the Field, GroupM’s Wieser
19 May 2021
NBCUniversal Touts “One Platform” Offering at its Upfront
17 May 2021
TV Ad Volumes Are Exploding: Comcast’s Nunn
17 May 2021
Upfront Market Faces Pressure Amid Need for Flexibility: Mars’ Ron Amram
13 May 2021
Content Personalization Underpins Microtargeting of Ads: Tubi’s Adam Lewinson
11 May 2021
Endless Endpoints: Finding & Overcoming CTV Ad Complexity With Publicis’ Askinasi
11 May 2021
Audience Shift to Streaming Makes for Record-Setting Year: Tubi’s Mark Rotblat
27 Apr 2021
Ad Spend Will Diversify During Upfront Sales Season: Magna’s Dani Benowitz
22 Apr 2021
‘Revenue Opportunity Has Pushed Convergence’: WideOrbit’s John Morris
20 Apr 2021
IRIS.tv Nails $18 Million Round led by Intel Capital
8 Apr 2021
TripleLift Investment Funds Next Innings For CTV: Lewine
31 Mar 2021
Optimization Lets Marketers Look Forward With Ad Spend: Univision’s Dan Aversano
30 Mar 2021
The Cookieless Cookie Co.: How Mondelēz Went All-In For Consumer Data
29 Mar 2021