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Media Investment

Marketers Are Demanding More Actionable Metrics for TV: Samba TV’s Cole Strain
8 Feb 2022
TVSquared Sells To Innovid For $160M, Kinsella to Lead Measurement
7 Feb 2022
Viewership Follows Investments in TV Programming: GroupM’s Brian Wieser
7 Feb 2022
Rapid Shifts in Consumer Behavior Spur Ad Transformation: Cadillac’s Melissa Grady & Carat US’s Michael Law Chat with Project X’s Jon Watts
3 Feb 2022
Raging Bull: Sorrell Wants Marketing Data To Match Tech Velocity
20 Jan 2022
MAGNA’s Benowitz Seeks A Single Currency Amid 2022 Video Growth
18 Jan 2022
OTT Ad Rates Booming On Buyer Maturation, Effectiveness & Scarcity: SMI’s Tatta
18 Jan 2022
LoopMe Mulls M&A, IPO & New Products After $120 Million Funding Round
14 Jan 2022
TV Ad Prices Won’t ‘Race to the Bottom’ Like Digital Display: Dish Media’s Kevin Arrix
5 Jan 2022
A Currency For Every Category: Samba TV’s Navin
20 Dec 2021
Agencies Should Look Closer At FAST’s Middle Tier: TripleLift’s Shields
20 Dec 2021
TV Market Needs Next-Generation Standards: Comcast’s Pooja Midha
16 Dec 2021
First-Party Data Provide Best Audience Identifiers: Innovid’s Tal Chalozin
16 Dec 2021
UK Addressable TV Dynamic & Growing: GroupM’s Thomas
15 Dec 2021
CTV Promises Better Targeting With First-Party Data: Ocean Media’s Jared Lake
8 Dec 2021
‘We’re Not Planning Linear-First’ for Next Upfront: Omnicom Media Group’s Kelly Metz
7 Dec 2021
Wavemaker’s Louisa Wong on Steering a Prize-Winning Media Agency
6 Dec 2021
Innovid Debuts Trading on NYSE today Under Symbol “CTV”
1 Dec 2021
Marketers Can Simplify Media Strategies Amid Market Complexity: Wavemaker’s Vinny Rinaldi
24 Nov 2021
Steering Clients & Colleagues Through the Ups an Downs of the Pandemic, My Chat with OMD CEO John Osborn
4 Oct 2021