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Media Investment

Scatter Market Is Rebounding Into Third Quarter: ViacomCBS’s Ross
15 Jun 2020
‘We Need the Upfront to Move From the 20th to the 21st Century’: Essence’s Gerber
15 Jun 2020
ViacomCBS’s Ross Sees Pandemic As Way to Deepen Ties With Advertisers
14 Jun 2020
‘We Made a Huge Bet on Streaming’: Hershey’s CMO Baskin
11 Jun 2020
Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
10 Jun 2020
VAB’s DeLauro to Advertisers: Maintaining Share of Voice is Essential Now
8 Jun 2020
With $400 Million Novo Nordisk Win, Wavemaker’s Amanda Richman is Set on “Provoking” Clients
28 May 2020
How TV Sellers Can Maximize Yield by Hedging Their Bets: #BeetU, Session 7
27 May 2020
POLK’s Julie Mynster: The Future of Car Shopping Is Online
20 May 2020
Nissan’s Allyson Witherspoon: Pivoting the Auto Industry to Virtual Retail
18 May 2020
How Linear TV Sellers Should Respond to the COVID-19 Crisis: #BeetU, Session 5
12 May 2020
COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel
5 May 2020
“People Before Profits,” Horizon Media Founder and CEO Bill Koenigsberg
1 May 2020
Video Ads Are Coming Back: Innovid’s Chalozin
27 Apr 2020
Don’t Furlough The Future: Finecast’s Nielsen Warns TV Against Tech Cuts
24 Apr 2020
Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill
24 Apr 2020
It’s a New Era of Outcome-Based Guarantees, LiveRamp’s Jay Prasad
23 Apr 2020
Horizon’s Williams: Helping Companies Rethink Communication During Covid-19
20 Apr 2020
VAB’s Cunningham: How Programmers and Advertisers Are Making the Most of Viewing Spike
19 Apr 2020
This Is an Incredibly Creative Time for Brands to Innovate, Laura Desmond
14 Apr 2020