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Media Investment

Smart TV Is Pulling Ad Spend Back From Digital: Horizon’s Campanelli
15 Nov 2019
Advanced TV Is Bringing Back Local Advertising: FreeWheel’s Wallach
5 Nov 2019
The Industry Has to Come Together to Solve Fragmentation and Friction in TV: Zenith Media’s Vendetti
3 Nov 2019
Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year
22 Oct 2019
Up To Half Of Ad Spend Still Wasted: MediaMath’s Gerszke
30 Sep 2019
Holiday TV Ad Spend Is Disconnected: OpenX Research
25 Sep 2019
TV Ad Loads Must Shrink: OMG’s Sullivan Wants Networks To Change
18 Sep 2019
Performance TV Hikes Ad Prices Despite Audience Decline: SMI’s Fennessy
16 Sep 2019
Overcoming Local TV Inefficiencies: WideOrbit’s Zinsmeister
28 Aug 2019
Local Media Will Propel Addressable TV Spending: MTM’s Jon Watts
6 Aug 2019
As Roku Pulls Away, Gap Between OTT Viewing & Ads Must Be Closed
2 Jul 2019
Washington Post CRO: Subscription Model Means More Engaged Consumers for Advertisers
30 Jun 2019
“Timing is Everything.” Amobee’s Smolin On the Videology Acquisition
28 Jun 2019
RTL’s Adconnect Goes ‘Glocal’ To Power Ads: Coruble
21 Jun 2019
OTT Won’t Stop US TV Ad Shrinkage: GroupM’s Wieser
7 Jun 2019
Focus On The Outcome: WarnerMedia’s Riess
6 Jun 2019
Vevo’s McGurn: After Shift In Distribution, Video Ad Inventory Expected To Sell Out In UpFront
3 Jun 2019
Brands, New Awards, CMO Growth Council: Cannes Lions Chairman Thomas Previews 2019 Festival
30 May 2019
TransUnion Acquires People-Based Marketing Firm TruSignal
16 May 2019
Identity Tech Will Figure In Media M&A: LUMA’s Kawaja
16 May 2019