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Performance Marketing

Zenith’s Bonori On How Machine Learning Helps Drive Real-Time Marketing
27 Sep 2018
Matt Prohaska Traces The Arc Of Criteo’s Success Path
27 Sep 2018
Adjust: A ‘Fluid Data System’ Built On App Ad Campaign Activity
25 Sep 2018
AppsFlyer’s Jeger On ‘Pain Points’ Of App Marketing: User Engagement, Retention
25 Sep 2018
Search Yields Consumer Intent, Lifetime Value: Reprise Digital’s Ellis
24 Sep 2018
Apps Will Endure, Says Criteo’s Gösswein
Apps Will Endure, Says Criteo’s Gösswein
19 Sep 2018
New Criteo Platform: ‘Beyond Digital’ For Acquisition, Conversion & Reengagement
12 Sep 2018
Assembly’s Villegas Traces The Arc Of Direct Response To Addressable TV
30 Jul 2018
Droga5’s Cannata: More Out-Stream Video Will Spur Engagement
7 May 2018
Mass Or Precision Targeted, Data Is Key: Mindshare’s Peterson
26 Apr 2018
Test, Learn, Scale Is Jack Link’s Approach To Television Targeting
25 Apr 2018
Wavemaker Crafting ‘Turnkey And Bite-Sized’ Audience Segments, Creative Iterations
20 Apr 2018
Essence’s Jason Harrison On Balancing Narrow Targeting And Broad Exposure
11 Apr 2018
GroupM’s Irwin Gotlieb Predicted A Future Of Performance, Outcomes And Data Granularity
GroupM’s Irwin Gotlieb Predicted A Future Of Performance, Outcomes And Data Granularity
8 Apr 2018
Criteo’s CFO Fouilland: How We Exceeded Expectations
Criteo’s CFO Fouilland: How We Exceeded Expectations
15 Feb 2018
NinthDecimal’s Brian Kilmer On The Power Of Mobile To Drive Store Traffic
10 Dec 2017
Criteo’s Eichmann Wants To Help Retailers Challenge Amazon
Criteo’s Eichmann Wants To Help Retailers Challenge Amazon
17 Oct 2017
Ten Years Later, Criteo’s Eichmann Celebrates Scale
Ten Years Later, Criteo’s Eichmann Celebrates Scale
12 Oct 2017
With A Smart Ecommerce Ecosystem, Amazon And Alibaba Don’t Always Win: Criteo’s Mollie Spilman
With A Smart Ecommerce Ecosystem, Amazon And Alibaba Don’t Always Win: Criteo’s Mollie Spilman
19 Sep 2017
GroupM’s Rob Norman On Holistic Performance Metrics
GroupM’s Rob Norman On Holistic Performance Metrics
13 Sep 2017