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Performance Marketing

Interactive Entertainment Emerges as Core Media Channel, Says OMD’s Ben Hovaness
22 Oct 2025
LUMA Partners’ Terry Kawaja: Gaming Offers CTV Alternative to Strained Supply Constraints
8 Oct 2025
For Programmatic to Perform, It Needs Kindness Built In, Says Spark Foundry’s Grant
7 Oct 2025
Horizon Media’s Alex Stone: Gaming Remains Underrepresented When It Comes to Ad Spend
5 Oct 2025
Givsly’s Hickey: Kindness Is the Strategy, Sales Are the KPI
1 Oct 2025
Zynga’s Heyman: Stop Dipping Toes and Dive Into Gaming’s Diverse Waters
24 Sep 2025
Wunderkind’s Adam Gendelman: Ad Industry’s Quantity-Over-Quality Obsession Hurts Brand Affinity
23 Sep 2025
Brands Must Cut Waste and Demand More from Their Marketing: Tinuiti’s Cornfeldt
23 Jul 2025
VML’s Tyler Murray: Over Half of Media Incrementality Comes From Creative. But Everyone Ignores It
23 Jul 2025
Attain’s Brian Mandelbaum: to Break ‘Performance vs. Branding,’ Focus on Accountability
15 Jul 2025
To Buy or Not To Buy? EXTE’s AI Makes the Call on Ad Impressions
2 Jul 2025
Retail Media Is ‘Third Wave’ of Precision Advertising: Jivox CEO Diaz Nesamoney
30 Jun 2025
Instacart Demands a Return on Premium Video, Just Like Search
25 Jun 2025
Comcast’s Todd Arata on Building Trust, Balancing Brand with Performance, and the Future of Big-Screen Storytelling
25 Jun 2025
Data Creates Serendipity that Makes Brands Heroes: Uber Advertising’s Edwin Wong
19 Jun 2025
Advertisers Must Swap Sledgehammers for Scalpels: Index Exchange’s Zovighian on AI Ads
2 Jun 2025
NewFronts 2025 Showcased FAST, Shoppable TV and Data Innovation: Samsung Ads’ Michael Scott
28 May 2025
Sargento Embraces Deep Learning to Drive Innovation, Target Gen Z and Boost Brand Equity
21 May 2025
Icon Media Direct’s Minnie Dimesa: Independence at The ‘Speed of Innovation’
18 May 2025
Dentsu’s Jeff Greenspoon: AI, Deep Learning and the End of the ‘Free Pass’ in Media Performance
12 May 2025