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Performance Marketing

Taboola CEO Adam Singolda: Performance Advertising, AI and Open Web are Digital Media’s Future
5 May 2025
Zenith’s Colleen Hotchkiss Calls for Better Media Balance of Performance and Branding
16 Apr 2025
Disney’s Barnes Sees Programmatic Dominating Advertising
20 Jan 2025
Outbrain CEO: Teads Acquisition Opens Huge-Scale Opportunity for Open Internet Advertising
19 Jan 2025
Mobile Games Engage Broad Group of Consumers With Brands: Zynga’s Gabrielle Heyman
6 Jan 2025
Streaming TV Blends Brand & Performance: Index Exchange’s Tigg
18 Dec 2024
Driving Performance on Connected TV: Google’s Matt McDonald
3 Dec 2024
IAS Expands Microsoft Advertising Tie-Up, Sees AI ‘Supercharging’ Marketing
1 Dec 2024
AI Drives 4X Return on Ad Spend: DoubleVerify’s Smith
6 Nov 2024
Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad Effectiveness
28 Oct 2024
Commerce Media Delivers a Point-of-Purchase Experience: Koddi’s Harsh Jiandani
23 Oct 2024
TikTok Aims to Optimize Ad Campaigns With AI-Powered Solutions
22 Oct 2024
Programmatic CTV Can Help Cut Wasted Ad Dollars: Media Fortitude’s Carrie Xu
13 Aug 2024
TikTok, PMG Experts Say Ad-Measurement Is Key for Social-Video Success
11 Aug 2024
Roku Focuses on Performance and Outcomes as Streaming Matures
5 Aug 2024
‘Our Acquisition of Teads Gives Marketers Full-Funnel Reach’: Outbrain’s David Kostman
1 Aug 2024
Retail Media Networks Improve Results With Social Targeting: Snap’s John Eckhardt
31 Jul 2024
TikTok’s Measurement Chief Jorge Ruiz: ‘Build For The Platform’
31 Jul 2024
Criteo’s Brian Gleason: How Commerce Media Drives Sales for Brands
31 Jul 2024
TikTok’s Adolfo Fernández: Branding And Performance are ‘Blending Together’
30 Jul 2024