Performance Marketing

Streaming TV Blends Brand & Performance: Index Exchange’s Tigg
18 Dec 2024
‘An Inspiring Underdog’: Dentsu’s Cara Lewis on Addressable TV’s Growth
8 Dec 2024
IAS Expands Microsoft Advertising Tie-Up, Sees AI ‘Supercharging’ Marketing
1 Dec 2024
AI Drives 4X Return on Ad Spend: DoubleVerify’s Smith
6 Nov 2024
Retail Media Transforms National Ad Campaigns: GroupM’s Lauren Lavin
30 Oct 2024
TikTok Aims to Optimize Ad Campaigns With AI-Powered Solutions
22 Oct 2024
Media Optimization in Real Time Is Key for Electoral Campaigns: Dynata’s Don Simons
12 Sep 2024
Gen AI’s Powerful Capabilities Fuel Innovation for Marketers
21 Aug 2024
Political Ads Benefit from Supply Path Optimization: Powers CEO Jordan Lieberman
21 Aug 2024
Programmatic CTV Can Help Cut Wasted Ad Dollars: Media Fortitude’s Carrie Xu
13 Aug 2024
Retail Media Helps Consumer Brands Form Bonds With Shoppers
1 Aug 2024
TikTok’s Measurement Chief Jorge Ruiz: ‘Build For The Platform’
31 Jul 2024
Criteo’s Brian Gleason: How Commerce Media Drives Sales for Brands
31 Jul 2024
TikTok’s Adolfo Fernández: Branding And Performance are ‘Blending Together’
30 Jul 2024
AI Drives Emotional Resonance Between Ads and Content for Better Performance
30 Jul 2024
AI Accelerates Ad Optimization from Months to Days: Silverpush’s Waxman
30 Jul 2024
Amazon, TikTok, Instacart and The Trade Desk Partnerships Support E-Commerce, Influencer Campaigns: Omnicom’s Megan Pagliuca
24 Jun 2024
Travel Media Networks Extend Retail Ad Opportunities: Publicis’ Cruz
19 Jun 2024
Relevance Is Not Personalization: Rokt’s Srishti Gupta On The Transaction Moment
18 Jun 2024
Consumer Brands, Retailers Are Driving Ad Growth: Uber’s Megan Ramm
11 Jun 2024
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