Performance Marketing

Direct-to-Consumer Brand Partnerships Expand by 30%: Disney’s Michaela Giovengo
2 Mar 2022
GroupM’s Global Commerce Chief Sees Upside for Retailers, Brands, Platforms and Publishers
21 Feb 2022
Advertising Needs to Perform at Every Level of Purchase Funnel: PHD’s Catherine Sullivan
25 Jan 2022
Forward-Looking Brands Are Focused on Ad Outcomes: Publicis’s Nicole Whitesel
2 Jan 2022
Getting Media Channels to Work Together for Marketers Is Key Priority: Yahoo’s Beau Ordemann
8 Dec 2021
Univision’s Lin Can Tie TV Ad Outcomes To Search Behavior
2 Dec 2021
First-Party Data Drive Ad Targeting on CTV: Disney’s Marc Mallett
2 Dec 2021
It’s Going to Bigger Than Social: Dentsu’s Doug Ray on the Massive Opportunity in Gaming for Marketers
15 Nov 2021
IBM Watson Advertising Seeking Ad Data To Prove Marketing Biases: Lord
26 Oct 2021
Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance
18 Oct 2021
Streaming Video Has Bigger Role in Media Mix: Icon Media’s Minnie Dimesa
14 Oct 2021
Marketers Can Reach CTV Viewers With Lower-Cost Retargeting: Simpli.fi’s Ryan Horn
6 Oct 2021
Flexible & United: Quigley-Simpson’s Fremont On Marketing’s 2021 Lessons
23 Sep 2021
Havas’ Sedlarcik Goes Long On Short-Form Ads
14 Sep 2021
‘Fear of Missing Out Is Not a Marketing Strategy’: Pearle Vision’s Doug Zarkin
25 Aug 2021
AI Helps In-Flight Optimization for Campaigns: VMLY&R’s Jennifer Kohl
23 Aug 2021
Outcomes Provide Deeper Insights on Campaigns: Connelly Partners’ Michelle Capasso
5 Aug 2021
AI Will Drive Creative Advertising with Consumer’s Privacy and Preference: Execs from Mindshare, MediaCom, Wavemaker, Xaxis and IBM Watson Advertising
29 Jun 2021
The New Majority: MediaCom’s Prabhu Aims To Make Advertising Addressable
24 Jun 2021
AI Helps Brands Re-Focus On Creative: IBM’s Redmond
16 Jun 2021
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