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Attention Metrics

Online Video Stunner: Completion Rate for Post Rolls Ads is 49 Percent, Freewheel Finds
30 Nov 2010
Vizu Measures “Brand Lift” For Online Video Campaigns in Real Time
27 Aug 2010
Digitas Measuring Engagement for Online Video Campaigns
20 Jun 2010
Eighty Percent of Net Users Watch Video as Gobal Consumption Explodes, comScore
4 May 2010
Microsoft Claims 10X Engagement with Sunday Night Football on NBCSports.com
25 Oct 2009
New Research from Music Choice, Exercise TV Suggests VOD a Strong Medium for Ads
21 Oct 2009
Pre-Roll Ads Dominate Online Video….but View-through Rate is Just 70 Percent, Study
20 Oct 2009
HealthiNation Mines Video Metrics with Brightcove 3
9 Oct 2009
More Women Tuning Out TV and Watching Online, Study
11 Jun 2009
John Battelle: It’s All about “Conversational Media”
2 Jun 2009
Does Nielsen Properly Track Online Video Views?
15 May 2009
Soulja Boy’s “Crank Dat” Is Most Viewed Video Ever — but Susan Boyle is Catching Up, New Study
2 May 2009
YouTube Has Essential Analytics Tool, Laura Lee
YouTube Has Essential Analytics Tool, Laura Lee
20 Nov 2008
Msnbc.com Claims Victory over CNN.com in Election Coverage “by a Landslide”…(update) Yahoo Claims Victory Too!
Msnbc.com Claims Victory over CNN.com in Election Coverage “by a Landslide”…(update) Yahoo Claims Victory Too!
13 Nov 2008
Going Deep on Video Viewing Metrics: Visible Measures Tracks Audience Engagement
Going Deep on Video Viewing Metrics: Visible Measures Tracks Audience Engagement
5 Aug 2008
Visible Measures Has Product to Measure Video Engagement
Visible Measures Has Product to Measure Video Engagement
16 Jun 2008
Cost Per Impression Payment “Doesn’t Make Sense for Video,” Yahoo!’s Rebecca Paoletti Tells Beet.TV…AMEN!
Cost Per Impression Payment “Doesn’t Make Sense for Video,” Yahoo!’s Rebecca Paoletti Tells Beet.TV…AMEN!
20 Feb 2008
Nielsen/NetRatings Monitoring Online Video Usage with Tags — Also Moves to Bring Metrics to the Blogesphere
Nielsen/NetRatings Monitoring Online Video Usage with Tags — Also Moves to Bring Metrics to the Blogesphere
15 Jul 2007
Nielsen Exec Declares: “Time Spent is a Fairer Way” to Deterimine Site Engagement
Nielsen Exec Declares: “Time Spent is a Fairer Way” to Deterimine Site Engagement
13 Jul 2007
“Shocking” Report: Bloggers are Obsessed with Metrics…..My CrackBerry Habit is Revealed by the San Jose Mercury News!
“Shocking” Report: Bloggers are Obsessed with Metrics…..My CrackBerry Habit is Revealed by the San Jose Mercury News!
27 May 2007