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Attention Metrics

The Six-Second Video Offers New Opportunities, MEC Exec Says
13 Aug 2014
YuMe On Quest For Ad Receptivity Equation
YuMe On Quest For Ad Receptivity Equation
4 Jun 2014
Wunderman Exec on Creating Video With Social Dynamics
Wunderman Exec on Creating Video With Social Dynamics
3 Jun 2014
Guardian Uses ‘Attention Analytics’ To Amplify Content
Guardian Uses ‘Attention Analytics’ To Amplify Content
21 May 2014
‘Engagement Beats Views’ For Video Ad Measurement, 7th Chamber CEO Spalding
‘Engagement Beats Views’ For Video Ad Measurement, 7th Chamber CEO Spalding
3 Feb 2014
Ebuzzing’s Daily: Advertisers Should Only Pay For Willing Consumers
Ebuzzing’s Daily: Advertisers Should Only Pay For Willing Consumers
3 Feb 2014
comScore’s Fulgoni: We Have Eighty Percent Global Share with vCE
comScore’s Fulgoni: We Have Eighty Percent Global Share with vCE
30 Jan 2014
Analytics Firm BrandAds Aims to Measure Video Across Screens
Analytics Firm BrandAds Aims to Measure Video Across Screens
25 Nov 2013
France’s Alenty: A Future With Multiple Video View Metrics
France’s Alenty: A Future With Multiple Video View Metrics
1 Oct 2013
Research: IPG Zeroes In On Tablet Video Users
Research: IPG Zeroes In On Tablet Video Users
23 Aug 2013
Research: Tablet Video Apps Capture Viewers Better Than TV
Research: Tablet Video Apps Capture Viewers Better Than TV
22 Aug 2013
Tablet Users More Attentive, Tablet Ads Generate Better Recall, IPG’s Manatt
Tablet Users More Attentive, Tablet Ads Generate Better Recall, IPG’s Manatt
20 Aug 2013
Tablet Ad Recall High, Yume-IPG Research Finds
Tablet Ad Recall High, Yume-IPG Research Finds
19 Jun 2013
AOL Adds Biometric Tracking to Video Ad Measurement
AOL Adds Biometric Tracking to Video Ad Measurement
17 Jun 2013
AOL Tests Emotional Response to Video Ads
AOL Tests Emotional Response to Video Ads
17 Jun 2013
AP Video Chief:   Engagement Time Around Video is Shrinking
AP Video Chief: Engagement Time Around Video is Shrinking
12 May 2013
Unruly Preps New Tools for Branded Video Analysis
3 Dec 2012
Video Ad Platform, Unruly, Launches Social Video Lab
9 Jul 2012
Outrigger Media Launches “Quality Meter” for YouTube Producers
9 Jul 2012
Video Ad Platform, Jivox’s Interactive Ads, Increase Interaction Rates
5 Jul 2012