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Attention Metrics

Are Ad Blocking And Viewability Over-Hyped? Rubicon’s Rooftop Panel Debates
5 Jul 2016
OMD’s Winkler Wonders Whether TV Viewers Will Notice Ad Reduction
21 Jun 2016
Moat CEO Goodhart: Industry Stuck On Measuring Impressions
8 Jun 2016
GroupM Buying Lots Of Feed-Based Video As It Examines Effectiveness Measures
3 Jun 2016
Next-Gen Viewability Is Personal: Integral’s Iantosca
8 May 2016
How Viewability Will Get Specific: Integral CEO Knoll
22 Apr 2016
GroupM Wants To Add ‘Cost Per Human’ To Lexicon, Mediacom’s Cowdell
7 Apr 2016
Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane
Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane
11 Feb 2016
Facebook Wants Advertisers To Think Different About Auto-Play
Facebook Wants Advertisers To Think Different About Auto-Play
14 Jan 2016
Content Trumps Frequency For Marketers: Bank of America’s Paskalis
Content Trumps Frequency For Marketers: Bank of America’s Paskalis
7 Dec 2015
true[X] Doesn’t Serve Fox Alone, explains COO David Levy
22 Oct 2015
Video Ad KPIs Are Changing: Innovid’s Chalozin
Video Ad KPIs Are Changing: Innovid’s Chalozin
28 Sep 2015
The Unexpected “Delight” of Mobile AutoPlay Video on Facebook, Carolyn Everson Explains
The Unexpected “Delight” of Mobile AutoPlay Video on Facebook, Carolyn Everson Explains
16 Jul 2015
Media Reviews Come Down to Pricing, Trust and Transparency Concerns, BofA’s Paskalis
Media Reviews Come Down to Pricing, Trust and Transparency Concerns, BofA’s Paskalis
9 Jul 2015
How Choice Enhances Ad Engagement: true[X]’s Levy
How Choice Enhances Ad Engagement: true[X]’s Levy
6 Jul 2015
Viewability is a Major Topic of 2015: SMG’s Kienast
Viewability is a Major Topic of 2015: SMG’s Kienast
15 Jun 2015
Yahoo: Three Keys to Native Ad Success
Yahoo: Three Keys to Native Ad Success
3 Mar 2015
The Four Components Of Video ROI: Videology’s Castree
The Four Components Of Video ROI: Videology’s Castree
20 Feb 2015
Content Marketing Needs Better Metrics, Rigorous Distribution, MEC’S LaVecchia
19 Aug 2014
Nielsen: Measuring Consumer Engagement is Key
Nielsen: Measuring Consumer Engagement is Key
18 Aug 2014