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Attention Metrics

Digitas Readies Out “Engagement” Tool for Brand Marketers
27 Apr 2012
Solve Media Turns Video Ad Skippers Into Engaged Viewers
16 Apr 2012
Social Metrics Start-up Bluefin Labs Getting Traction with Agencies, Nets
1 Feb 2012
YuMe and Samsung in Pact to Power and Analyze Video Ads on Smart TV’s
11 Jan 2012
Interactive Video Ads Drive Engagement, Results
11 Dec 2011
Online Video Format ASq Logs More than 400 Million Impressions, 85% Completion Rates
8 Dec 2011
Marketers Demand Tailored Online Video Engagement Metrics, Digitas’ Dave Marsey
6 Dec 2011
Reach, GRP Vital Metrics for Online Video Buys, Says ZenithOptimedia’s Kiernan
18 Nov 2011
Engagement Around Online Video Drives Sales and it is Measurable, Digitas’ Dave Marsey
17 Nov 2011
Beet.TV Leadership Summit: The Value of Engagement, Presented by Tremor Video
Beet.TV Leadership Summit: The Value of Engagement, Presented by Tremor Video
27 Oct 2011
Tremor Video Debuts Pre-Roll Takeover Ad Unit for DreamWorks’ “RealSteel”
16 Oct 2011
Loyal Web Show Viewers Watch Pre-Rolls to Completion, Blip Says
11 Sep 2011
Blip.tv Claims Higher Ad Completion Rates
31 Aug 2011
Branded Video Success Being Driven by More Robust Metrics, DBG’s Matthew Corbin
19 Aug 2011
Video Engagement is Key, but What Does it Mean, Daisy Reports
16 Aug 2011
Nielsen Reports First Drop of TVs Owned in 20 Years
11 May 2011
Exclusive: Rachel Maddow Leads Video Consumption among NBC News Network Shows
8 May 2011
MSNBC.com Prez: Sunday Was “Very Interesting for Online Video Viewing”
4 May 2011
Online Video Viewers Skip Less Ads than TV Watchers
11 Feb 2011
Livestream Claims Average Video Viewing Time of Sixteen Minutes
3 Dec 2010