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Performance Marketing

Mobile Marketing Shortens Purchase Journey: Light Reaction’s Elken
Mobile Marketing Shortens Purchase Journey: Light Reaction’s Elken
9 Mar 2016
Mobile Ads Going Up The Funnel: AppNexus’ Gilbert
Mobile Ads Going Up The Funnel: AppNexus’ Gilbert
7 Mar 2016
Eyeview Registers Big Return On Customized Facebook Video Ads
Eyeview Registers Big Return On Customized Facebook Video Ads
2 Mar 2016
Light Reaction Prices Programmatic By The Outcome
29 Feb 2016
Carat’s Ray On Multiple DSP’s And The Need For Programmatic R&D
Carat’s Ray On Multiple DSP’s And The Need For Programmatic R&D
24 Feb 2016
Integral Ad Science’s Lenane: Focus On Quantifying Value Of Programmatic Inventory
Integral Ad Science’s Lenane: Focus On Quantifying Value Of Programmatic Inventory
21 Feb 2016
Jun’s Frisbie Targets ‘Adaptive Marketing’ In 2016
Jun’s Frisbie Targets ‘Adaptive Marketing’ In 2016
18 Feb 2016
Marketers Need to Build Brand Affinity for Years, Videology’s Ferber says
Marketers Need to Build Brand Affinity for Years, Videology’s Ferber says
21 Jan 2016
Bertozzi Assumes Global Performance Head at Starcom MediaVest Group
Bertozzi Assumes Global Performance Head at Starcom MediaVest Group
20 Jan 2016
MySpace is Alive and Well and Powering Targeted Advertising
MySpace is Alive and Well and Powering Targeted Advertising
18 Jan 2016
Havas Synchs with Universal Music For Marketing ROI, Dominique Delport explains
Havas Synchs with Universal Music For Marketing ROI, Dominique Delport explains
8 Jan 2016
CPG Brands Warming To Programmatic Ads: Xaxis’ Odhams
CPG Brands Warming To Programmatic Ads: Xaxis’ Odhams
14 Dec 2015
Video’s Impact Can Now Be Tied Directly to Sales, Not Just Branding, Eyeviews’ Harnevo
Video’s Impact Can Now Be Tied Directly to Sales, Not Just Branding, Eyeviews’ Harnevo
12 Oct 2015
Programmatic Will Increasingly Be Tied to Content: Performics’s Kahn
Programmatic Will Increasingly Be Tied to Content: Performics’s Kahn
4 Oct 2015
Why Performance-Based Advertising Matters: Xaxis Launches “Light Reaction”
Why Performance-Based Advertising Matters: Xaxis Launches “Light Reaction”
16 Sep 2015
Facebook’s Harris On The Collision Of Performance And Brand Advertising
Facebook’s Harris On The Collision Of Performance And Brand Advertising
15 Sep 2015
The Thrill of the Media Biz Past, Present and Future: an Interview with Irwin Gotlieb
23 Aug 2015
Heineken Uses Programmatic To Better Understand Customers
Heineken Uses Programmatic To Better Understand Customers
8 Jul 2015
How Choice Enhances Ad Engagement: true[X]’s Levy
How Choice Enhances Ad Engagement: true[X]’s Levy
6 Jul 2015
Mondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”
Mondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”
29 Jun 2015
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