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Performance Marketing

Facebook’s Off-Site Ads Out-Perform Mobile Display: Jakubowski
Facebook’s Off-Site Ads Out-Perform Mobile Display: Jakubowski
22 Jun 2015
WPP’s Xaxis Launches “Light Reaction,” a Mobile Performance Unit
WPP’s Xaxis Launches “Light Reaction,” a Mobile Performance Unit
3 Jun 2015
Videology Helps UK Telco Boost Customer ROI: Astley
Videology Helps UK Telco Boost Customer ROI: Astley
31 May 2015
Media Future Is Disruption And Data: GroupM’s Gotlieb
Media Future Is Disruption And Data: GroupM’s Gotlieb
21 Apr 2015
Esurance Leans on Big Brand Strategies And Performance Tactics
Esurance Leans on Big Brand Strategies And Performance Tactics
13 Apr 2015
SourceKnowledge Charges Ads On Customer Acquisition
SourceKnowledge Charges Ads On Customer Acquisition
9 Apr 2015
Dstillery Leans on Data to Find New Customers
Dstillery Leans on Data to Find New Customers
7 Mar 2015
Retargeting is Huge on Mobile, Video is Next, Criteo’s Deichert
Retargeting is Huge on Mobile, Video is Next, Criteo’s Deichert
1 Mar 2015
KPI Optimization Critical in Video Campaigns
1 Jan 2015
Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan
Connect The Dots To Pay-By-Outcome Ads: Simulmedia’s Morgan
12 Dec 2014
Online Video Split Between GRP and Performance Measures, Eyeview’s Pozesky
Online Video Split Between GRP and Performance Measures, Eyeview’s Pozesky
13 Nov 2014
Data Exec Says Video Primed for Performance Measurement
Data Exec Says Video Primed for Performance Measurement
12 Nov 2014
Mercedes Looks Beyond Awareness in Video Ads
Mercedes Looks Beyond Awareness in Video Ads
11 Nov 2014
Personalization of Video Is Powerful and Virtual Reality will Make it Real, MediaVest’s Anselmo
Personalization of Video Is Powerful and Virtual Reality will Make it Real, MediaVest’s Anselmo
9 Nov 2014
“Creative Optimization” of Digital Video Assets Driving ROI for Land Rover
“Creative Optimization” of Digital Video Assets Driving ROI for Land Rover
7 Nov 2014
MediaStorm Finds Value in Highly Targeted, Customized Ad Units for Entertainment Clients
MediaStorm Finds Value in Highly Targeted, Customized Ad Units for Entertainment Clients
4 Nov 2014
Facebook Targeting A Boon for Marketers, Havas’ Social Lead
Facebook Targeting A Boon for Marketers, Havas’ Social Lead
27 Oct 2014
IPG Mediabrands To Launch Automated Social Performance Tool
IPG Mediabrands To Launch Automated Social Performance Tool
23 Sep 2014
Mobile, Twitter Marketing Can Amplify TV Ads, SMG’s Hocking
Mobile, Twitter Marketing Can Amplify TV Ads, SMG’s Hocking
3 Sep 2014
The Viral Video Is Not a Business Model
The Viral Video Is Not a Business Model
22 Jul 2014