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Performance Marketing

Mobile Rewards Tech Service Kiip Expands to Fitness, Health, To-Do Apps
Mobile Rewards Tech Service Kiip Expands to Fitness, Health, To-Do Apps
9 Jan 2014
YouTube’s Skippable Ads Keep 50% More Viewers
23 Dec 2013
Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing
Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing
27 Nov 2013
Perform’s Wilson: Programmatic Brings New Advertisers
Perform’s Wilson: Programmatic Brings New Advertisers
26 Nov 2013
SMG’s James: Big Data Fuels Real-Time Creativity
SMG’s James: Big Data Fuels Real-Time Creativity
15 Nov 2013
Tremor Video Rolls Out Cost Per View Pricing
Tremor Video Rolls Out Cost Per View Pricing
13 Nov 2013
Tremor Video’s New DSP Focused on Performance Metrics
Tremor Video’s New DSP Focused on Performance Metrics
2 Oct 2013
Viggle Second Screen Ads Boost Ad Awareness As Much as 50%
Viggle Second Screen Ads Boost Ad Awareness As Much as 50%
20 Sep 2013
Orabrush’s Jeffrey Harmon: YouTube is Way More Effective than TV for Small Businesses
Orabrush’s Jeffrey Harmon: YouTube is Way More Effective than TV for Small Businesses
8 Aug 2013
Tremor Video CMO: Performance Pricing on the Rise
Tremor Video CMO: Performance Pricing on the Rise
24 Jul 2013
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting, comScore’s Fulgoni
Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting, comScore’s Fulgoni
19 Jul 2013
Adobe Acquires Marketing Company Neolane; Expands Digital Marketing Services
1 Jul 2013
IPG’s Mobile Agency Keen on Interactive Mobile Video Ads
IPG’s Mobile Agency Keen on Interactive Mobile Video Ads
20 Jun 2013
‘Joyus,’ Video-Centric Women’s Shopping Site Finds High Views-to-Sales Conversions
‘Joyus,’ Video-Centric Women’s Shopping Site Finds High Views-to-Sales Conversions
16 May 2013
Videology’s Hallam: Video Targeting Is About More Than Age And Gender
Videology’s Hallam: Video Targeting Is About More Than Age And Gender
10 May 2013
‘Save Programmatic For The End Of The Funnel’
‘Save Programmatic For The End Of The Funnel’
10 May 2013
Kiip Connects Brands to Consumers via Achievement-Reward Model
Kiip Connects Brands to Consumers via Achievement-Reward Model
9 May 2013
Videology’s Hallam: ROI on VOD a Reality
Videology’s Hallam: ROI on VOD a Reality
1 May 2013
Cross-Channel Video Retargeting on the Rise, VivaKi Says
29 Apr 2013
Publicis’ Performics Unit Readies Direct Response Videos on YouTube
Publicis’ Performics Unit Readies Direct Response Videos on YouTube
29 Apr 2013