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Performance Marketing

Mobile Audience Targeting to Drive Brand Ad Spend in 2013
13 Mar 2013
Opt-In Video Ads Deliver 90% Completion Rates, Jun Group’s Reichgut
6 Mar 2013
Jun Group: Opt-In Mobile Video Ad Consumption Quickly Growing
20 Feb 2013
MediaVest’s Bokor: Interactivity Taking Off With Two Screens & Targeting
13 Feb 2013
Microsoft’s Bing Fund Invests In NY Video Ad Platform ‘Selectable Media’
23 Jan 2013
Half of Agency Buyers Allocate Money for Native Ads in 2013, Solve Media Says
2 Jan 2013
RTB Poised for Higher CPMs for Video in 2013
18 Dec 2012
VivaKi’s Trading Desk Generating Higher CPM’s for Publishers
18 Oct 2012
Adobe Says First-Party Data is Driving Media Marketplace: Launches SiteCatalyst as Advertising Tool
2 Oct 2012
Tremor Video Launches Cost-Per-Engagement Product in Germany
17 Sep 2012
Vibrant Media Launches Contextual Ads Tool in Germany
14 Sep 2012
Commentary: How to Improve B-to-B Online Video Marketing, Analyst Swartz
1 Sep 2012
SundaySky Personalizes Video, Ads for AT&T, Office Depot, others
30 Aug 2012
Commentary: Screen Optimization, Tailored Creative A Must for Digital Campaigns, Analyst Swartz
28 Aug 2012
Retargeted Video Ads Boost Lift by 5 to 10 Percent, SundaySky Says
27 Aug 2012
Jun Group Delivers Results for Top Brands with Opt-in Video Ads on Social Games, Music Sites
14 Aug 2012
Video Ad Platform, Jivox’s Interactive Ads, Increase Interaction Rates
5 Jul 2012
Eyeview Personalized Video Ads Drive Brand Lift, Purchase Intent
3 Jul 2012
YuMe Launches Video Ad Platform Solution for Smaller Publishers
24 Jun 2012
Brands Willing to Pay Blended Pricing Models for Video, Ogilvy’s Doug Scott Says
22 Jun 2012