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Performance Marketing

American Express “Unstaged” Online Video Live Concerts Drive Card Growth, Digitas’ Beeching
22 Jun 2012
SpotXchange’s Ad Skipping Service to Allow Consumers To Earn “Free Skips”
8 Jun 2012
Start-up Viewbix is Turning Online Video Viewers Into Action Takers
9 May 2012
Interactive Video Platform Viewbix Raises $2 Million In Series A Funding
8 May 2012
Digitas’ Kontonis: Brands Shift to Cost-Per-View Models in Online Video Buying
2 Apr 2012
Audience Syndicator Alphabird Acquires Media Social, Refines Video Targeting Tools
22 Nov 2011
Engagement Around Online Video Drives Sales and it is Measurable, Digitas’ Dave Marsey
17 Nov 2011
Jivox Raises $8.2 Million to Market its Interactive Video Ad Platform
13 Nov 2011
Tremor Video Claims “Dramatic Success” with Cost-Per-Engagement Model
8 Nov 2011
Video on Local Newspaper Sites Garner High CPM’s for Gannett
6 Nov 2011
HealthiNation Finds Success in Targeted Syndication
6 Nov 2011
Gannett Has Big Video View Increase with Taboola Widget
4 Nov 2011
Finding ROI for Online Video Advertising is a Tough Task, Report
2 Nov 2011
Tremor Video Debuts Pre-Roll Takeover Ad Unit for DreamWorks’ “RealSteel”
16 Oct 2011
BrightRoll Launches “Audience Guarantee” Product for Video Ads
6 Oct 2011
Interactive Ads on AT&T U-Verse Driving Leads for Lincoln
8 Sep 2011
Emerging Online and Mobile Video Start-ups Nab Brand Deals
31 Aug 2011
World’s Biggest Online Video Ad Network Moves to Cost-Per-Engagement Pricing Model
8 Aug 2011
Two Start-ups Track Local Response to Videos and Social Media
29 Jun 2011
YouTube Expects Half of Ad Spending to be Cost Per View by 2015
8 Jun 2011