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WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands
WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands
1 Mar 2016
White Ops’ Tiffany Fights $7.3bn Robot Army To Defeat Ad Fraud
29 Feb 2016
Hearst At Forefront Of Push For Data, Audience Standards And Ad Fraud Solutions
Hearst At Forefront Of Push For Data, Audience Standards And Ad Fraud Solutions
21 Feb 2016
Integral Ad Science’s Lenane: Focus On Quantifying Value Of Programmatic Inventory
Integral Ad Science’s Lenane: Focus On Quantifying Value Of Programmatic Inventory
21 Feb 2016
The Difference Between Watching And Viewing: Integral’s Lenane
The Difference Between Watching And Viewing: Integral’s Lenane
18 Feb 2016
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
Ad Buyers Are Defrauding Publishers, Too: Hearst’s Parker
14 Feb 2016
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
Ad Fraud Can Learn From Credit Card Fraud: OpenX’s Cadogan
14 Feb 2016
Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane
Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane
11 Feb 2016
Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio
Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio
13 Jan 2016
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
3 Jan 2016
“Invalid Traffic” is Highest in Mobile Video, Ernst & Young’s Terlizzi
“Invalid Traffic” is Highest in Mobile Video, Ernst & Young’s Terlizzi
3 Jan 2016
Digital Industry Join Leading Brands in Fight Over $2.4 Billion Pirated Site Scams
Digital Industry Join Leading Brands in Fight Over $2.4 Billion Pirated Site Scams
14 Dec 2015
RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments
RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments
14 Dec 2015
Publishers Shifting To Improve Experience: Xaxis’ Schlickum
Publishers Shifting To Improve Experience: Xaxis’ Schlickum
30 Nov 2015
Keep Measurement Simple: OMD’s Winkler
Keep Measurement Simple: OMD’s Winkler
3 Nov 2015
How GroupM Establishes Trust With Private Marketplaces
How GroupM Establishes Trust With Private Marketplaces
29 Oct 2015
To Fend Off Fraud Robots, Buy Ads Direct: NYT’s Zimbalist
To Fend Off Fraud Robots, Buy Ads Direct: NYT’s Zimbalist
22 Oct 2015
Viewability Is A ‘Baseline’ For Buying Ads: Moat CEO
Viewability Is A ‘Baseline’ For Buying Ads: Moat CEO
18 Oct 2015
Advertisers Must Be Accountable For Performance: DoubleVerify CEO
Advertisers Must Be Accountable For Performance: DoubleVerify CEO
18 Oct 2015
Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg
Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg
8 Oct 2015